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Prices and refunds for Google Ads suspension help
Every Ad Restore suspension and verification service has a fixed price, and you pay it up front. The refund terms are set out before you pay. If we review your case and can’t take it on, you get a full refund. If your account isn’t reinstated after the included appeals, you get a 50% refund, or 100% with the Professional and Premium tiers of Circumventing Systems, Unacceptable Business Practices and Merchant Center Misrepresentation. Every service and every tier includes 14 days of post-reinstatement support.
Ad Restore Ltd is independent of Google and not affiliated with or endorsed by it. Nobody can sell you a reinstatement, because that decision is Google’s. What you pay for is the work: finding what triggered the suspension, getting it fixed and making the case to Google.
Prices
| Service | Price | Refund | How to start |
|---|---|---|---|
| Suspicious Payment ActivityYour Google Ads account was suspended for Suspicious payment activity: a billing, card or payments-profile problem. | £300 | If your account isn’t reinstated after up to 3 appeals, you get a 50% refund. | Buy online or book a free consultation |
| Advertiser VerificationGoogle has asked you to verify your identity or organisation, or your verification failed and your ads are paused. | £300 | If your account isn’t verified after up to 2 submissions, you get a 50% refund. | Buy online or book a free consultation |
| Google Business Profile SuspensionGoogle suspended your Business Profile: “Your access has been suspended because this profile doesn’t follow the guidelines.” | £300 | If your Business Profile isn’t reinstated after up to 2 reinstatement requests, you get a 50% refund. | Buy online or book a free consultation |
| Business Operations VerificationGoogle asked you to complete business operations verification, or told you it couldn’t verify your business operations. | £400 | If your account isn’t verified after up to 2 submissions, you get a 50% refund. | Buy online or book a free consultation |
| Circumventing SystemsYour Google Ads account was suspended for Circumventing systems, including cloaking, evasive ad content or verification problems. | from £450Essential £450 · Professional £900 · Premium £1,350 | Essential: if your account isn’t reinstated after 1 appeal, you get a 50% refund. Professional and Premium: if your account isn’t reinstated after up to 3 or up to 5 appeals, you get a 100% refund. | Essential: buy online or book a free consultation. Professional and Premium: start with the £200 audit or book a call |
| Unacceptable Business PracticesYour Google Ads account was suspended for Unacceptable business practices. | from £500Essential £500 · Professional £1,000 · Premium £1,500 | Essential: if your account isn’t reinstated after 1 appeal, you get a 50% refund. Professional and Premium: if your account isn’t reinstated after up to 3 or up to 5 appeals, you get a 100% refund. | Essential: buy online or book a free consultation. Professional and Premium: start with the £200 audit or book a call |
| Merchant Center MisrepresentationYour Google Merchant Center account was suspended for Misrepresentation. | from £800Essential £800 · Professional £1,400 · Premium £2,000 | Essential: if your account isn’t reinstated after 1 review request, you get a 50% refund. Professional and Premium: if your account isn’t reinstated after up to 2 review requests, you get a 100% refund. | Essential: buy online or book a free consultation. Professional and Premium: start with the £200 audit or book a call |
On every service: if we review your case and can’t take it on, you get a full refund. Prices are in GBP. No VAT is added, because Ad Restore Ltd is not VAT registered.
Essential, Professional and Premium
Circumventing Systems, Unacceptable Business Practices and Merchant Center Misrepresentation come in three tiers. Essential is bought online, as before. Professional, our most popular, and Premium are agreed with you after our £200 account audit or a call, and we send you the agreement to sign. The audit is credited towards any tier if you go ahead within 30 days. Nobody can promise reinstatement: only Google decides.
| What you get | Essential | Professional | Premium |
|---|---|---|---|
| Circumventing Systems | £450 | £900 | £1,350 |
| Unacceptable Business Practices | £500 | £1,000 | £1,500 |
| Merchant Center Misrepresentation | £800 | £1,400 | £2,000 |
| Appeals (Circumventing Systems, Unacceptable Business Practices) | 1 appeal | Up to 3 appeals | Up to 5 appeals, while another appeal has a realistic chance |
| Review requests (Merchant Center) | 1 review request | Up to 2 review requests | Up to 2 review requests (Google can apply a cool-down after the second) |
| Refund if your account isn’t reinstated | 50% | 100% | 100% |
| Verification help, when Google asks for it alongside your appeal (not on Merchant Center) | £249 add-on, with Unacceptable Business Practices and Circumventing Systems Essential only | Included | Included |
| Extra appeal, when we advise in writing that it has a realistic chance | £149 add-on (on Merchant Center, one more review request) | Not offered | Not offered |
| Priority handling | Not included | Included | Included |
| Extra guidance and a written compliance plan | Not included | Not included | Included |
| 14 days’ cover after reinstatement: if the same account is suspended again in that time, 1 appeal (1 review request on Merchant Center) at no extra charge, with no refund | Not included | Not included | Included |
| 14 days of post-reinstatement support | Included | Included | Included |
| How to start | Buy online, or book a free consultation | The £200 account audit or a call; we send you the agreement | The £200 account audit or a call; we send you the agreement |
Priority handling means our work on your case is scheduled ahead of cases without it, at every stage. It doesn’t change Google’s timing. With Essential, and with Suspicious Payment Activity, if you bought an extra appeal, the 50% refund comes after the last appeal you paid for. If you end the agreement after we’ve started work, the refund is 50%, whichever tier you chose.
Optional add-ons
Add-ons are bought together with a service, never on their own. Professional and Premium have no add-ons: verification help is included on Circumventing Systems and Unacceptable Business Practices. 14 days of post-reinstatement support isn’t an add-on: it’s included in every service and every tier.
| Add-on | Price | What it is |
|---|---|---|
| Verification help | £249 | Advertiser or business operations verification help, when Google asks for it alongside your appeal. With Essential on Circumventing Systems or Unacceptable Business Practices, or with Suspicious Payment Activity. Not offered with Merchant Center Misrepresentation, Advertiser Verification, Business Operations Verification or Google Business Profile Suspension. |
| Extra appeal | £149 | One more appeal, only when we advise in writing that it has a realistic chance; with Merchant Center Misrepresentation, one more review request; with Advertiser Verification and Business Operations Verification, an extra submission; with Google Business Profile Suspension, an extra reinstatement request. With Essential on any of the three services with tiers, or with Suspicious Payment Activity, Advertiser Verification, Business Operations Verification or Google Business Profile Suspension. The 50% refund then comes after the last appeal, submission, review request or reinstatement request you paid for, including the extra one. |
Account audit and Google Ads management
Neither of these is bought online: book a call or contact us first, and the terms are confirmed in writing before anything starts.
| Service | Price | Terms | How to start |
|---|---|---|---|
| Google Ads account audit A review of your suspension notice, your website and landing pages against Google’s policies, and the account set-up we can see. You get a written report of what we found and the changes we recommend, and you can use it to make the changes or appeal yourself: that’s up to you. | £200 | Paid up front and non-refundable, including if we decline your case. If you go ahead with one of our suspension services within 30 days, the £200 is credited towards its price, including Professional and Premium. | Book a call or contact us; we send the audit agreement and a payment link |
| Managed Google Ads with compliance Compliance vetting of ads, keywords and landing pages; keywords and negatives; bidding to your CPA or objectives; tracking and reporting; hands-on protection: warnings, disapprovals and verification requests acted on as they happen; up to 3 suspension cases a month, with as many appeals as each one takes; advice on legitimate alternatives, such as other ad platforms, while a case is open. | from £750a month | The monthly price scales with your ad spend. The scope and the price are set out in the agreement you sign before anything starts. Up to 3 suspension cases a month are included, with as many appeals as each one takes. A further case in the same month carries an extra fee, set out in your agreement. No minimum term. You can cancel at any time by giving notice at least 24 hours before your next monthly payment. If you give notice later than that, that payment is still taken. | Book a call |
The audit doesn’t include the appeal itself or what to say in it, and it can’t promise reinstatement: only Google decides.
What each service includes
Suspicious Payment Activity, Circumventing Systems and Unacceptable Business Practices all include:
- In-depth written audit of your case, by email or however you prefer
- We find what triggered the suspension before anything is sent
- A written list of the fixes to your website, account and documents
- Your appeal written and submitted by us: up to 3 appeals with Suspicious Payment Activity; with Circumventing Systems and Unacceptable Business Practices, 1 appeal with Essential, up to 3 with Professional and up to 5 with Premium
- No passwords: we connect through a manager-account link you approve
- Updates by email or phone until Google decides
- 14 days of post-reinstatement support included
On top of that:
- Suspicious Payment Activity: a full check of your payments profile, card holder and business details.
- Circumventing Systems: technical checks for cloaking triggers: redirects, bot protection, pop-ups.
- Unacceptable Business Practices: your business model explained clearly, with the documents to back it up.
- Professional and Premium (Circumventing Systems, Unacceptable Business Practices): verification help when Google asks for it alongside your appeal, and priority handling. Premium adds extra guidance and a written compliance plan, and 14 days’ cover after reinstatement (1 appeal, or 1 review request on Merchant Center, at no extra charge if the same account is suspended again, with no refund).
Advertiser Verification
- In-depth written audit of your case, by email or however you prefer
- We check why Google couldn’t verify you before anything is resubmitted
- The right documents for your business, checked against your account details
- Your verification submission prepared with you, up to 2 submissions (Google limits failed verification attempts)
- No passwords: we connect through a manager-account link you approve
- 14 days of support once your account is running again
Business Operations Verification
- In-depth written audit of your case, by email or however you prefer
- We go through how your business really operates and what Google needs to see
- Website and documentation fixes so your answers can be checked
- Your business operations verification answers prepared with you, up to 2 submissions
- No passwords: we connect through a manager-account link you approve
- 14 days of support once your account is running again
Merchant Center Misrepresentation
- In-depth written audit of your case, by email or however you prefer
- A review of your store against Google’s Misrepresentation rules
- A written list of the fixes to your website, policies and business details
- Your review request prepared and submitted: 1 review request with Essential, up to 2 with Professional and Premium (Google can apply a cool-down after the second)
- 14 days of support once your account is reinstated
- Professional and Premium: priority handling. Premium adds extra guidance and a written compliance plan, and 14 days’ cover after reinstatement (1 appeal, or 1 review request on Merchant Center, at no extra charge if the same account is suspended again, with no refund).
Google Business Profile Suspension
- In-depth written audit of your case, by email or however you prefer
- We find what Google flagged on your profile before anything is sent
- A written list of the fixes to your profile, website and documents
- Your evidence checked so the business name and address match the profile
- Your reinstatement request prepared and submitted with you, up to 2 reinstatement requests
- No passwords: you add us as a manager of your Business Profile
- Updates by email or phone until Google decides
- 14 days of post-reinstatement support included
How refunds work
The refund is part of what you buy, so here are the exact conditions. You see them again before you pay.
- If we can’t take your case on. If we review your case and can’t take it on, you get a full refund. We check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with the written audit of your website and ad account that every service includes. If you buy online without a consultation, the check includes a Companies House check that you’re an owner or director of the business. Any add-ons bought with a declined case are refunded in full too.
- If your account isn’t reinstated. For Suspicious Payment Activity: if your account isn’t reinstated after up to 3 appeals, you get a 50% refund (if you bought an extra appeal, after the last appeal you paid for). For Circumventing Systems and Unacceptable Business Practices: with Essential, if your account isn’t reinstated after 1 appeal, you get a 50% refund (if you bought an extra appeal, after the last appeal you paid for); with Professional or Premium, if it isn’t reinstated after up to 3 or up to 5 appeals, you get a 100% refund.
- If your account isn’t verified. For Advertiser Verification and Business Operations Verification: if your account isn’t verified after up to 2 submissions, you get a 50% refund (if you bought an extra submission, after the last submission you paid for). Two submissions are included because Google limits failed verification attempts.
- Merchant Center. With Essential, if your account isn’t reinstated after 1 review request, you get a 50% refund (if you bought an extra review request, after the last review request you paid for). With Professional or Premium, if it isn’t reinstated after up to 2 review requests, you get a 100% refund.
- Google Business Profile. If your Business Profile isn’t reinstated after up to 2 reinstatement requests, you get a 50% refund (if you bought an extra reinstatement request, after the last reinstatement request you paid for).
- If you end the agreement. If you end it before we’ve started work, you get a full refund, including any add-ons. If you end it after we’ve started work, you get a 50% refund, whichever service or tier you chose, unless one of the conditions below applies. The 100% refund of Professional and Premium is for an account that isn’t reinstated, not for ending the agreement.
What “not reinstated” means
Your account counts as not reinstated, or not verified, when Google rejects the last appeal, submission or review request you paid for: those included in your service, plus any extra appeal, submission, review request or reinstatement request you bought as an add-on. It also counts when we tell you in writing that another attempt has no realistic chance.
When there’s no refund
There’s no refund if:
- you hold back information we asked for;
- you make account or website changes against our advice;
- you create new Google Ads or Merchant Center accounts during the case;
- you submit your own appeals, verification attempts or review requests during the case;
- the facts turn out to be materially different from what you told us, for example undisclosed related accounts, trading names or regulator rulings;
- you told us you were an owner or director, or that a director had authorised the work, and that wasn’t true.
If an add-on can’t be used, it’s refunded in full. Once an add-on’s work has been delivered, it isn’t refundable.
We refund the card you paid with, through Stripe, within 14 days of the decision that triggers the refund. If a card refund is no longer possible, we pay by bank transfer to an account in the business’s name. The full wording is in our refund policy, which forms part of our terms and conditions.
How payment works
There are two ways to start:
- Buy online. For the single-price services and the Essential tier: pay by card at checkout from the service page. We check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with the written audit of your website and ad account that every service includes.
- Talk to us first. Book a free 45-minute consultation on Google Meet. If we can help, we send you a secure payment link after the call.
- Professional and Premium. Start with our £200 account audit or a call. We send you the agreement, and you pay by card when you sign it.
Both of the first two ways work for every single-price service and for Essential, including Merchant Center Misrepresentation. Work agreed in writing before 17 September 2026 continues on the terms agreed at the time.
How long it takes
From the start of your case to your appeal being submitted usually takes about 5 days, or about 3 if your documents are ready. After that, the timing is Google’s. In your account, Google says: “The review usually takes 1-3 business days, but may take longer.” Nobody can speed up Google’s review.
What isn’t included
- Changes to your website. We tell you exactly what has to change. You or your developer make the change.
- Running your campaigns. We don’t edit your ads, keywords or campaigns during the appeal. If you want us to manage the account after reinstatement, Google Ads management is quoted separately.
- A new account. We never set up a new Google Ads or Merchant Center account for a suspended advertiser. Google’s appeal email says: “Accounts created while awaiting a decision will automatically be suspended.”
When we decline a case
We don’t take on gambling, pornography and sexual content, crypto services, or financial services advertised without the verification the market requires. We also decline if the business model itself is against Google’s policies, or if the request is really about getting around an enforcement rather than answering it. Some cases have a flaw that can’t be fixed, such as a domain you no longer control. Our page on when a suspension cannot be fixed goes through them. If we decline after you’ve paid, you get a full refund.
Independent of Google
Ad Restore Ltd is independent of Google and not affiliated with or endorsed by it. We use the same manager-account link any agency can use, and we have no special channel into Google’s decisions. We never ask for your password. Ad Restore Ltd is a company registered in Scotland, number SC825525, with its registered office in Dumfries.
Or call 07777 148453 (Mon–Fri, 9:00–18:00 UK time).
Questions about prices and refunds
How much does it cost to fix a Google Ads suspension?
It depends on the suspension. Suspicious Payment Activity is £300, Advertiser Verification £300 and Business Operations Verification £400. Circumventing Systems is £450, £900 or £1,350, Unacceptable Business Practices £500, £1,000 or £1,500, and Merchant Center Misrepresentation £800, £1,400 or £2,000, for Essential, Professional or Premium. Each is a fixed price, paid up front.
Do I pay before the work starts?
Yes. You pay the fixed price up front, by card at checkout or by a secure payment link after your free consultation. The consultation itself is free.
Do you refund the fee if my account isn’t reinstated?
Yes. With Essential, 50% if your account isn’t reinstated after 1 appeal, or 1 review request on Merchant Center. With Professional and Premium, 100% if it isn’t reinstated after up to 3 or up to 5 appeals, or up to 2 review requests on Merchant Center. Suspicious Payment Activity: 50% after up to 3 appeals. For the verification services it’s 50% if you aren’t verified after up to 2 submissions. If we review your case and can’t take it on, you get a full refund. The conditions on this page apply.
Is 14 days of post-reinstatement support included?
Yes, in every service and every tier. After reinstatement we stay linked for 14 days and deal with any new disapprovals or policy flags straight away. There’s nothing extra to pay. Premium also includes 14 days’ cover after reinstatement: if the same account is suspended again in that time, we handle the new suspension at no extra charge, with 1 appeal (1 review request on Merchant Center) and no refund.
Is VAT added?
No. Prices are in GBP and no VAT is added, because Ad Restore Ltd is not VAT registered.
Can you promise my account will be reinstated?
No. Reinstatement is Google’s decision and nobody can promise it. That’s why the refund terms exist. Ad Restore Ltd is independent of Google and not affiliated with or endorsed by it.