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Prices and refunds for Google Ads suspension help
Every Ad Restore suspension and verification service has a fixed price, and you pay it up front. The refund terms are set out before you pay. If we can’t take your case on, or our first review finds no realistic way forward, you get a full refund before any work starts, and we’ll talk you through other options. If your account isn’t reinstated after the included appeals, you get a 50% refund, whichever service or tier you choose. Every service and every tier includes 14 days of post-reinstatement support.
Ad Restore Ltd is independent of Google and not affiliated with or endorsed by it. Nobody can sell you a reinstatement, because that decision is Google’s. What you pay for is the work: finding what triggered the suspension, getting it fixed and making the case to Google.
Prices
| Service | Price | Refund | How to start |
|---|---|---|---|
| Google Business Profile SuspensionGoogle suspended your Business Profile: “Your access has been suspended because this profile doesn’t follow the guidelines.” | £300 | If your Business Profile isn’t reinstated after up to 2 reinstatement requests, you get a 50% refund. | Buy online, or call or email us first |
| Advertiser VerificationGoogle has asked you to verify your identity or organisation, or your verification failed and your ads are paused. | £500 | If your account isn’t verified after up to 2 submissions, you get a 50% refund. | Buy online, or call or email us first |
| Circumventing SystemsYour Google Ads account was suspended for Circumventing systems, including cloaking, evasive ad content or verification problems. | from £500Essential £500 · Professional £1,000 · Premium £1,800 | If your account isn’t reinstated after the included appeals (1 with Essential, up to 3 with Professional, up to 5 with Premium), you get a 50% refund. | Every tier: buy online (sign the agreement and pay), or start with the £200 audit or email us |
| Unacceptable Business PracticesYour Google Ads account was suspended for Unacceptable business practices. | from £750Essential £750 · Professional £1,250 · Premium £2,000 | If your account isn’t reinstated after the included appeals (1 with Essential, up to 3 with Professional, up to 5 with Premium), you get a 50% refund. | Every tier: buy online (sign the agreement and pay), or start with the £200 audit or email us |
| Merchant Center MisrepresentationYour Google Merchant Center account was suspended for Misrepresentation. | from £800Essential £800 · Professional £1,400 · Premium £2,500 | If your account isn’t reinstated after the included review requests (1 with Essential, up to 2 with Professional or Premium), you get a 50% refund. | Every tier: buy online (sign the agreement and pay), or start with the £200 audit or email us |
| Business Operations VerificationGoogle asked you to complete business operations verification, or told you it couldn’t verify your business operations. | £1,000 | If your account isn’t verified after up to 2 submissions, you get a 50% refund. | Buy online, or call or email us first |
On every service: if we can’t take your case on, or our first review finds no realistic way forward, you get a full refund before any work starts. Prices are in GBP. No VAT is added, because Ad Restore Ltd is not VAT registered.
Suspicious Payment Activity isn’t sold online at the moment. If your account has that notice, email support@adrestore.uk and we’ll tell you how we can help.
Essential, Professional and Premium
Circumventing Systems, Unacceptable Business Practices and Merchant Center Misrepresentation come in three tiers. All three are bought online: a few details, then you read and sign the agreement on our site and pay by card on Stripe’s secure page. Professional is our most popular. Or start with our £200 account audit: the £200 audit fee is taken off the price of any service you buy within 30 days of receiving the audit report. Nobody can promise reinstatement: only Google decides.
| What you get | Essential | Professional | Premium |
|---|---|---|---|
| Circumventing Systems | £500 | £1,000 | £1,800 |
| Unacceptable Business Practices | £750 | £1,250 | £2,000 |
| Merchant Center Misrepresentation | £800 | £1,400 | £2,500 |
| Appeals (Circumventing Systems, Unacceptable Business Practices) | 1 appeal | Up to 3 appeals | Up to 5 appeals, while another appeal has a realistic chance |
| Review requests (Merchant Center) | 1 review request | Up to 2 review requests | Up to 2 review requests (Google can apply a cool-down after the second) |
| Refund if your account isn’t reinstated | 50% | 50% | 50% |
| Verification help, when Google asks for it alongside your appeal (not on Merchant Center) | Not included | Not included | Included |
| Priority handling | Not included | Included | Included |
| Extra guidance and a written compliance plan | Not included | Not included | Included |
| 14 days’ cover after reinstatement: if the same account is suspended again in that time, 1 appeal (1 review request on Merchant Center) at no extra charge, with no refund | Not included | Not included | Included |
| 14 days of post-reinstatement support | Included | Included | Included |
| How to start | Buy online, or call or email us first | Buy online: sign the agreement and pay | Buy online: sign the agreement and pay |
Priority handling means our work on your case is scheduled ahead of cases without it, at every stage. It doesn’t change Google’s timing. If you end the agreement after we’ve started work, the refund is 50%, whichever tier you chose.
Account audit, account setup, and Google Ads compliance and management
None of these is bought online: request a quote, email or call us first, and the terms are confirmed in writing, in an agreement you sign, before anything starts.
| Service | Price | Terms | How to start |
|---|---|---|---|
| Google Ads account audit A review of your suspension notice, your website and landing pages against Google’s policies, and the account set-up we can see. You get a written report of what we found and the changes we recommend, and you can use it to make the changes or appeal yourself: that’s up to you. | £200 | Paid up front and non-refundable, including if we decline your case. The £200 audit fee is taken off the price of any service you buy within 30 days of receiving the audit report. We’ll send you the service with £200 off, and any refund under it is worked out on the reduced price. | Email us or call 07777 148453; we send the audit agreement and a payment link |
| Compliant Google Ads account setup A new Google Ads account owned by your business, set up with you and linked to our manager account. We check your website and offers against Google’s policies before any ad runs, prepare verification with you and set up the account’s security. Support starts once the account is set up. Your written account history checked before any work starts; Your website, landing pages and offers checked against Google’s policies before any ad runs; A new Google Ads account owned by your business, set up with you and linked to our manager account; Business name, address and payments profile set up to match your company records; Advertiser verification prepared with you, and business operations verification if Google asks; Security set up: 2-step verification for every user, admin access kept within your business; No passwords: we work through our manager-account link; Support once the account is set up, including 1 appeal if Google suspends it in that time. | from £1,000£1,000 with 7 days’ support, £1,250 with 14 days’ support, £1,500 with 30 days’ support | Before any work starts, you give us a written history of every Google Ads account you or your business have had. If any of them is still suspended, we decline with a full refund and offer our appeal service instead: a new account opened while another is suspended breaks Google’s circumventing systems policy. If you end the agreement after we’ve started work but before the account is set up, you get a 50% refund. Once the account is set up, the price isn’t refundable: the support period is part of what you’ve paid for. Only for a business with no suspended Google Ads account. | Email us your account history; we send the agreement and a payment link |
| Compliance retainer You run your ads. We watch them for policy problems and act when Google raises one. Your account checked against Google’s policies every month, and new ads, keywords and landing pages checked before they go live; Warnings and disapprovals: what caused them, what to change, and a review requested where it’s right; Verification requests prepared with you; Up to 3 suspension cases a month, with as many appeals as each one takes; Advice on legitimate alternatives, such as other ad platforms, while a case is open. | from £750a month, flat | The price rises with the number of accounts. The scope and the monthly fee are set out in the agreement you sign before anything starts. Up to 3 suspension cases a month are included, with as many appeals as each one takes. A further case in the same month is quoted individually. No minimum term. You can cancel at any time by giving notice at least 24 hours before your next monthly payment. If you give notice later than that, that payment is still taken. | Request a quote |
| Management with compliance We run your ads, with the same compliance protection built in. Compliance vetting of ads, keywords and landing pages; Keywords and negatives; Bidding to your CPA or objectives; Tracking and reporting; Hands-on protection: warnings, disapprovals and verification requests acted on as they happen; Up to 3 suspension cases a month, with as many appeals as each one takes; Advice on legitimate alternatives, such as other ad platforms, while a case is open. | £750a month + 10% of ad spend, after a £1,500 setup | The £1,500 setup is the compliant account setup for a new account, or onboarding for an existing account in good standing. The 10% of ad spend is invoiced after each month. The scope and the monthly fee are set out in the agreement you sign before anything starts. Up to 3 suspension cases a month are included, with as many appeals as each one takes. A further case in the same month is quoted individually. No minimum term. You can cancel at any time by giving notice at least 24 hours before your next monthly payment. If you give notice later than that, that payment is still taken. | Request a quote |
The audit doesn’t include the appeal itself or what to say in it, and it can’t promise reinstatement: only Google decides.
What each service includes
Circumventing Systems and Unacceptable Business Practices both include:
- In-depth written audit of your case, by email or however you prefer
- We find what triggered the suspension before anything is sent
- A written list of the fixes to your website, account and documents
- Your appeal written and submitted by us: 1 appeal with Essential, up to 3 with Professional and up to 5 with Premium
- No passwords: we connect through a manager-account link you approve
- Updates by email or phone until Google decides
- 14 days of post-reinstatement support included
On top of that:
- Circumventing Systems: technical checks for cloaking triggers: redirects, bot protection, pop-ups.
- Unacceptable Business Practices: your business model explained clearly, with the documents to back it up.
- Professional and Premium (Circumventing Systems, Unacceptable Business Practices): priority handling. Premium adds verification help when Google asks for it alongside your appeal, extra guidance and a written compliance plan, and 14 days’ cover after reinstatement (1 appeal, or 1 review request on Merchant Center, at no extra charge if the same account is suspended again, with no refund).
Advertiser Verification
- In-depth written audit of your case, by email or however you prefer
- We check why Google couldn’t verify you before anything is resubmitted
- The right documents for your business, checked against your account details
- Your verification submission prepared with you, up to 2 submissions (Google limits failed verification attempts)
- No passwords: we connect through a manager-account link you approve
- 14 days of support once your account is running again
Business Operations Verification
- In-depth written audit of your case, by email or however you prefer
- We go through how your business really operates and what Google needs to see
- Website and documentation fixes so your answers can be checked
- Your business operations verification answers prepared with you, up to 2 submissions
- No passwords: we connect through a manager-account link you approve
- 14 days of support once your account is running again
Merchant Center Misrepresentation
- In-depth written audit of your case, by email or however you prefer
- A review of your store against Google’s Misrepresentation rules
- A written list of the fixes to your website, policies and business details
- Your review request prepared and submitted: 1 review request with Essential, up to 2 with Professional and Premium (Google can apply a cool-down after the second)
- 14 days of support once your account is reinstated
- Professional and Premium: priority handling. Premium adds extra guidance and a written compliance plan, and 14 days’ cover after reinstatement (1 appeal, or 1 review request on Merchant Center, at no extra charge if the same account is suspended again, with no refund).
Google Business Profile Suspension
- In-depth written audit of your case, by email or however you prefer
- We find what Google flagged on your profile before anything is sent
- A written list of the fixes to your profile, website and documents
- Your evidence checked so the business name and address match the profile
- Your reinstatement request prepared and submitted with you, up to 2 reinstatement requests
- No passwords: you add us as a manager of your Business Profile
- Updates by email or phone until Google decides
- 14 days of post-reinstatement support included
How refunds work
The refund is part of what you buy, so here are the exact conditions. You see them again before you pay.
- If we can’t take your case on. If we can’t take your case on, or our first review finds no realistic way forward, you get a full refund before any work starts, and we’ll talk you through other options. We check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with the written audit of your website and ad account that every service includes. The check includes a Companies House check that you’re an owner or director of the business.
- If your account isn’t reinstated. For Circumventing Systems and Unacceptable Business Practices: if your account isn’t reinstated after the included appeals (1 with Essential, up to 3 with Professional, up to 5 with Premium), you get a 50% refund.
- If your account isn’t verified. For Advertiser Verification and Business Operations Verification: if your account isn’t verified after up to 2 submissions, you get a 50% refund. Two submissions are included because Google limits failed verification attempts.
- Merchant Center. If your account isn’t reinstated after the included review requests (1 with Essential, up to 2 with Professional or Premium), you get a 50% refund.
- Google Business Profile. If your Business Profile isn’t reinstated after up to 2 reinstatement requests, you get a 50% refund.
- If you end the agreement. If you end it before we’ve started work, you get a full refund. If you end it after we’ve started work, you get a 50% refund, whichever service or tier you chose, unless one of the conditions below applies.
What “not reinstated” means
Your account counts as not reinstated, or not verified, when Google rejects the last appeal, submission or review request included in your service. It also counts when, after the first, we tell you in writing that another attempt has no realistic chance. If our first review finds no realistic way forward, that’s a decline, with a full refund.
When there’s no refund
There’s no refund if:
- you hold back information we asked for;
- you make account or website changes against our advice;
- you create new Google Ads or Merchant Center accounts during the case;
- you submit your own appeals, verification attempts or review requests during the case;
- the facts turn out to be materially different from what you told us, for example undisclosed related accounts, trading names or regulator rulings;
- you told us you were an owner or director, or that a director had authorised the work, and that wasn’t true.
We refund the card you paid with, through Stripe, within 14 days of the decision that triggers the refund. If a card refund is no longer possible, we pay by bank transfer to an account in the business’s name. The full wording is in our refund policy, which forms part of our terms and conditions.
How payment works
There are two ways to start:
- Buy online. For every service and every tier: Start now on the service page, give a few details, sign the agreement and pay by card on Stripe’s secure page. We then email you a sign-in link to connect your account. We check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with the written audit of your website and ad account that every service includes.
- Talk to us first. Call or email us with any questions, or request a quote for a complex case. If we can help, we send you the agreement to sign and pay.
- Start with the audit. Our £200 account audit is taken off the price of any service you buy within 30 days of receiving the audit report.
Both of the first two ways work for every service and every tier, including Merchant Center Misrepresentation. Work agreed in writing before 17 September 2026 continues on the terms agreed at the time. An agreement issued before 25 October 2026 keeps the price and refund terms written in it. The same is true of every agreement, whenever it was issued, and an order placed at checkout keeps the price and refund terms shown when it was placed.
How long it takes
From the start of your case to your appeal being submitted usually takes about 5 days, or about 3 if your documents are ready. After that, the timing is Google’s. In your account, Google says: “The review usually takes 1-3 business days, but may take longer.” Nobody can speed up Google’s review.
What isn’t included
- Changes to your website. We tell you exactly what has to change. You or your developer make the change.
- Running your campaigns. We don’t edit your ads, keywords or campaigns during the appeal. If you want us to stay on after reinstatement, our compliance retainer or management with compliance is a separate monthly service.
- A new account. We never set up a new Google Ads or Merchant Center account for a suspended advertiser. Google’s appeal email says: “Accounts created while awaiting a decision will automatically be suspended.”
When we decline a case
We don’t take on gambling, pornography and sexual content, crypto services, or financial services advertised without the verification the market requires. We also decline if the business model itself is against Google’s policies, or if the request is really about getting around an enforcement rather than answering it. Some cases have a flaw that can’t be fixed, such as a domain you no longer control. Our page on when a suspension cannot be fixed goes through them. If we decline after you’ve paid, you get a full refund.
Independent of Google
Ad Restore Ltd is independent of Google and not affiliated with or endorsed by it. We use the same manager-account link any agency can use, and we have no special channel into Google’s decisions. We never ask for your password. Ad Restore Ltd is a company registered in Scotland, number SC825525, with its registered office in Dumfries.
Or call 07777 148453 (Mon–Fri, 9:00–18:00 UK time).
Questions about prices and refunds
How much does it cost to fix a Google Ads suspension?
It depends on the suspension. Google Business Profile Suspension is £300, Advertiser Verification £500 and Business Operations Verification £1,000. Circumventing Systems is £500, £1,000 or £1,800, Unacceptable Business Practices £750, £1,250 or £2,000, and Merchant Center Misrepresentation £800, £1,400 or £2,500, for Essential, Professional or Premium. Each is a fixed price, paid up front.
Do I pay before the work starts?
Yes. You pay the fixed price up front, by card when you sign the agreement.
Do you refund the fee if my account isn’t reinstated?
Yes. 50% if your account isn’t reinstated after the included appeals, whichever service or tier you choose: 1 appeal with Essential, up to 3 with Professional and up to 5 with Premium, or on Merchant Center 1 review request with Essential and up to 2 with Professional and Premium. For the verification services it’s 50% if you aren’t verified after up to 2 submissions. If we can’t take your case on, or our first review finds no realistic way forward, you get a full refund before any work starts, and we’ll talk you through other options. The conditions on this page apply.
Is 14 days of post-reinstatement support included?
Yes, in every service and every tier. After reinstatement we stay linked for 14 days and deal with any new disapprovals or policy flags straight away. There’s nothing extra to pay. Premium also includes 14 days’ cover after reinstatement: if the same account is suspended again in that time, we handle the new suspension at no extra charge, with 1 appeal (1 review request on Merchant Center) and no refund.
Is VAT added?
No. Prices are in GBP and no VAT is added, because Ad Restore Ltd is not VAT registered.
Can you promise my account will be reinstated?
No. Reinstatement is Google’s decision and nobody can promise it. That’s why the refund terms exist. Ad Restore Ltd is independent of Google and not affiliated with or endorsed by it.