Google Ads Suspension FAQ

Each service has a fixed price, paid up front: Suspicious Payment Activity £300, Advertiser Verification £300, Business Operations Verification £400, Circumventing Systems from £450, Unacceptable Business Practices from £500, and Merchant Center Misrepresentation from £800. Those three come in three tiers: Essential £450, Professional £900 or Premium £1,350 for Circumventing Systems, Essential £500, Professional £1,000 or Premium £1,500 for Unacceptable Business Practices, and Essential £800, Professional £1,400 or Premium £2,000 for Merchant Center Misrepresentation. Prices are in GBP and no VAT is added, because Ad Restore Ltd is not VAT registered.

You pay by card at checkout, or by a secure payment link after your free consultation. Essential and the single-price services can be bought online; Professional and Premium are agreed with you after a free case check or our £200 audit. Every service and every tier includes 14 days of post-reinstatement support. Optional add-ons: verification help (£249, with Essential on Unacceptable Business Practices or Circumventing Systems, or with Suspicious Payment Activity) and an extra appeal (£149, with any service except Professional and Premium; on Merchant Center it is one more review request).

See prices and refunds

Every service includes an in-depth written audit of your case, by email or however you prefer, and 14 days of support once your account is reinstated or running again. No passwords: we connect through a manager-account link you approve.

• Suspicious Payment Activity, Circumventing Systems and Unacceptable Business Practices: we find what triggered the suspension before anything is sent, give you a written list of the fixes to your website, account and documents, and write and submit your appeal: up to 3 appeals for Suspicious Payment Activity, and for the other two 1 appeal with Essential, up to 3 with Professional and up to 5 with Premium.
• Advertiser Verification and Business Operations Verification: we check why Google couldn’t verify you, check your documents and answers before anything is resubmitted, and prepare the submission with you, up to 2 submissions.
• Merchant Center Misrepresentation: a review of your store against Google’s Misrepresentation rules, a written list of the fixes to your website, policies and business details, and your review request prepared and submitted: 1 review request with Essential, up to 2 with Professional and Premium.
• Google Business Profile Reinstatement: we find what Google flagged on your profile before anything is sent, give you a written list of the fixes to your profile, website and documents, check that your evidence matches the profile, and prepare and submit your reinstatement request with you, up to 2 reinstatement requests. You add us as a manager of the profile instead of a manager-account link.

See every service and what’s included

Unacceptable Business Practices, Circumventing Systems and Merchant Center Misrepresentation come in three tiers:

• Essential (Circumventing Systems £450, Unacceptable Business Practices £500, Merchant Center Misrepresentation £800): 1 appeal, or 1 review request on Merchant Center, and a 50% refund if your account isn’t reinstated. Optional add-ons: verification help and an extra appeal on Unacceptable Business Practices and Circumventing Systems; on Merchant Center, an extra review request only. Bought online.
• Professional, our most popular (Circumventing Systems £900, Unacceptable Business Practices £1,000, Merchant Center Misrepresentation £1,400): up to 3 appeals, or up to 2 review requests on Merchant Center, a 100% refund if your account isn’t reinstated, verification help included, and priority handling.
• Premium (Circumventing Systems £1,350, Unacceptable Business Practices £1,500, Merchant Center Misrepresentation £2,000): up to 5 appeals while another appeal has a realistic chance, or up to 2 review requests on Merchant Center, a 100% refund, verification help, priority handling, extra guidance and a written compliance plan, and 14 days’ cover after reinstatement: if the same account is suspended again, 1 appeal (1 review request on Merchant Center) at no extra charge, with no refund.

Verification help isn’t part of the Merchant Center service. Every tier includes 14 days of post-reinstatement support. Professional and Premium are agreed with you after a free case check or our £200 audit, which is credited towards any tier.

See every service and its tiers

Two, bought together with a service, never on their own: Verification help (advertiser or business operations verification help, when Google asks for it alongside your appeal), and Extra appeal (one more appeal, only when we advise in writing that it has a realistic chance).

• Unacceptable Business Practices and Circumventing Systems, Essential: verification help £249, extra appeal £149.
• Merchant Center Misrepresentation, Essential: extra appeal £149, which on Merchant Center is one more review request.
• Suspicious Payment Activity: verification help £249, extra appeal £149.
• Advertiser Verification, Business Operations Verification and Google Business Profile Reinstatement: extra appeal £149. No verification help.
• Professional and Premium have no add-ons: verification help is included on Unacceptable Business Practices and Circumventing Systems.

Add-ons and refunds

No. Prices are in GBP and no VAT is added, because Ad Restore Ltd is not VAT registered.

Either. Start now on a service page takes you straight to the agreement: sign and pay by card in one step, no account needed. If you buy online, we check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with a full audit of your website and ad account, and if we can’t take it on, you get a full refund.

Online buying is for the single-price services and the Essential tier. Professional and Premium are agreed with you after a free case check or our £200 audit, and we send you the agreement to sign.

If you’d rather talk first, book the free consultation, or call 07777 148453.

Yes: Managed Google Ads with compliance, a monthly service. Genuinely working with you to reach your marketing objective while safeguarding and defending your account against suspensions. Policy warnings, disapprovals and verification requests are acted on as they happen. Up to 3 suspension cases a month are included, with as many appeals as each one takes; a further case in the same month carries an extra fee, set out in your agreement.

The price rises with ad spend. The scope and the monthly price are set out in the agreement you sign before anything starts.

How management works

Ad Restore Ltd is registered in Scotland (company no. SC825525). We help business owners in the UK, the US, Canada and Australia, with prices in GBP.

1. Create a free account. Takes a minute and needs no card. Your notice, documents and messages stay in one place.
2. Pick your service. Every service has a fixed price, what’s included and the refund terms, all shown before you commit.
3. Sign the agreement and pay. A plain service agreement, signed online and paid by card in the same step. We check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with a full audit of your website and ad account; if we can’t take it on, you get a full refund.
4. Your client area runs the case. Approve the manager-account link (no passwords), upload what we ask for and follow every step: the written audit, the fixes, the appeals used, and Google’s decision. Updates by email too.

See services and prices

It’s 45 minutes on Google Meet with a specialist from Ad Restore Ltd.

• We look at what could have triggered the suspension.
• We walk through your website, account set-up and business.
• You get an honest view of whether the account can realistically be reinstated.
• If we can help, we send you a secure payment link after the call.

Book a free consultation

You speak to a specialist from the first call. The person explaining your case is the person who has looked at your business.

About the company

Yes. For a suspension, we write your appeal and submit it ourselves. We handle the account linking, and an admin on your account authorises it. No passwords needed.

For verification, we prepare the submission with you, and the account admin completes any step Google says only an admin can do, such as the ID check. For Merchant Center, we prepare the review request and submit it as a user on your Merchant Center account, which you add from your own settings.

A person reads your message, but we don’t diagnose by email: the price, the scope and the next step come first, and the diagnosis is part of the service.

Not sure which notice you’ve got? Paste its wording into the contact form and a person tells you what it is.

No. Ad Restore Ltd is an independent UK company, not affiliated with or endorsed by Google. We have no special channel into Google’s review process: we use the same appeal and verification routes open to every advertiser, and the decision is always Google’s.

Yes, on conditions we set out before you pay. If we review your case and can’t take it on, you get a full refund. If your account isn’t reinstated after the included appeals, you get a 50% refund with Essential, or 100% with Professional and Premium. Essential includes 1 appeal, Professional up to 3 and Premium up to 5; on Merchant Center, 1 review request with Essential and up to 2 with Professional and Premium. Suspicious Payment Activity has a 50% refund after up to 3 appeals, or after the last extra appeal you buy. For the verification services the 50% refund applies if you aren’t verified after up to 2 submissions (Google limits failed verification attempts), or after the last extra appeal you buy. If you end the agreement after we’ve started work, the refund is 50%, whichever tier you chose.

Some things cancel the refund, for example creating new accounts or submitting your own appeals during the case, or holding back information we asked for. Reinstatement is Google’s decision and nobody can promise it, which is why the refund exists.

Read the refund terms

• We check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with a full audit of your website and ad account. If you bought without a consultation, the check includes a Companies House check that you’re an owner or director of the business.
• If we decline your case, you get a full refund, including any add-ons bought with it.
• If you’re not an owner or director, a director must authorise the work before we start.

Read the refund policy

• If you end it before we’ve started work, you get a full refund, including any add-ons.
• If you end it after we’ve started work, the refund is 50% of the price, whichever service or tier you chose, unless one of the no-refund conditions below applies. The 100% refund of Professional and Premium is only for an account that isn’t reinstated after the included appeals.

Read the refund policy

Your account, or for the Google Business Profile service your Business Profile, counts as not reinstated, or not verified, when:

• Google rejects the last appeal, submission, review request or reinstatement request you paid for: those included in your service, plus any extra appeal you bought (on Merchant Center, an extra review request); or
• we tell you in writing that another appeal, submission, review request or reinstatement request has no realistic chance.

A Business Profile counts as reinstated when Google lifts its suspension.

The refund for an account or Business Profile that isn’t reinstated or verified doesn’t apply if:

• you hold back information we asked for;
• you make account, Business Profile or website changes against our advice;
• you create new Google Ads or Merchant Center accounts, or a new Business Profile for the same business, during the case;
• you submit your own appeals, verification attempts, review requests or reinstatement requests during the case;
• the facts turn out to be materially different from what you told us, for example undisclosed related accounts, trading names or regulator rulings; or
• you told us you were an owner or director, or that a director had authorised the work, and that wasn’t true.

Read the refund policy

• We refund the card you paid with, through Stripe, within 14 days of the decision that triggers the refund: our decision to decline, Google’s rejection of the last included appeal, submission, review request or reinstatement request, or our written advice that another has no realistic chance.
• A refund can only go back to a card for a limited time after the payment. If that’s no longer possible, we pay by bank transfer to an account in the business’s name.
• Your card provider may take several working days to show the refund.

• If we decline your case, any add-ons are refunded in full.
• If an add-on can’t be used, it’s refunded in full.
• Once an add-on’s work has been delivered, it isn’t refundable.

No. We never hold your sign-in details. We handle the linking, and an admin on your account authorises it.

Nothing is linked until they do. You keep ownership throughout and can unlink at any time. Google’s own security guidance for advertisers says not to share logins.

Read the full answer

We connect through our agency (manager) account. We handle the linking, and an admin on your account authorises it: Google asks you to confirm the link, you keep ownership, and you can remove our access at any time. The link never carries your sign-in details.

How access works without your password

Yes, whenever you choose. Google’s documentation on manager accounts says that “users with administrative access to those accounts can terminate the relationship with the manager account at any time by unlinking their account from the manager account.” You do not need our agreement to do it.

When the 14 days of post-reinstatement support end, the account is unlinked on Day 15 unless you ask us to stay on.

We prepare the review request and submit it as a user on your Merchant Center account, which you add from your own settings. No passwords needed.

You add us as a manager of your Business Profile, under Business Profile settings and People and access. You stay the owner, and you can remove us at any time. No passwords needed.

Google Business Profile reinstatement

Realistically anywhere from under a week to just under three weeks. Our quickest reinstatement came back inside twenty-four hours of the appeal being sent. Getting access to the account comes first, then Google takes one to five days to answer each appeal.

The spread is because a single appeal winning outright is uncommon; two is normal and three is rare. Suspicious Payment Activity is the quickest to resolve, while Circumventing Systems and Unacceptable Business Practices can run long.

Read the full answer

We check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with a full audit of your website and ad account. On the suspension services, the appeal is usually submitted about 5 days from the start of your case, or about 3 days if your documents and website changes are already in place.

Once the appeal is in, the review is Google’s and its timing is Google’s. In your account, Google says: “The review usually takes 1-3 business days, but may take longer.” Nobody can speed up Google’s review.

Google says it can take up to 5 business days to review your task (opens in a new tab), and in rare cases, review time can take up to 30 days (opens in a new tab). Tell us your deadline on the first call so the work is planned around it.

Google says: “Account reviews typically take 7 business days, but may take longer for complex reviews (opens in a new tab).” The time it takes to make the fixes depends on your store, and we’ll talk it through on the call.

Google gives advertisers at least 6 months from the date of account suspension (opens in a new tab) to appeal, so there’s time to do it properly. A verification deadline is different: see the questions on verification below.

Yes. That’s why every service includes 14 days of post-reinstatement support. After reinstatement we stay linked for 14 days and deal with any new disapprovals or policy flags straight away. The 14 days start the day Google’s reinstatement email arrives, and Google’s notices come to us through the manager account link.

Day 1 you get stability guidance. Day 3 we audit for disapproved ads and flagged keywords. Day 7 we watch for new policy flags and limited serving. Day 14 the window closes. It’s included in the price, with nothing extra to pay.

How post-reinstatement support works

The 14 days start on the day Google’s reinstatement email arrives, or, for our verification services, once your account is running again. The support covers what happens inside Google Ads and nothing outside it. Ignoring the Day 1 parameters, or not supplying documentation Google asks for, ends it.

If you want us to stay on after Day 14, ongoing Google Ads management is quoted separately.

How post-reinstatement support works

Advertiser verification asks who is behind the ads: the legal organisation paying for them and an authorised representative. Some accounts are also asked what the business does, through business operations verification. Google says only a Google Ads account admin can complete the tasks.

Advertiser verification help

It means Google can’t yet confirm how your business works from your account, your website and your answers. The task is called “Answer a few questions about your business operations”. A pause isn’t a suspension, and being asked to verify isn’t an accusation. But the next submission matters.

Business operations verification help

Not on its own. The notice says the account will be paused if verification isn’t completed. A paused account can’t run ads, but Google says you can still access your paused account and any associated reports (opens in a new tab). A suspension is different: the way out is an appeal. Our guide to “We couldn’t verify your business operations” explains the difference.

Google limits failed verification attempts, and for advertisers verifying before a suspension appeal it says: “If you fail all attempts, you’ll no longer be allowed to appeal (opens in a new tab).” That’s why our service includes up to 2 submissions, we check everything before you submit, and we never resubmit the same thing unchanged.

No. Google says the deadline can’t be extended (opens in a new tab). If the account is already paused, it says you’ll be able to unpause your account only if you get verified (opens in a new tab).

No. Google says your account will remain suspended until your appeal is granted (opens in a new tab). Verification can open the way to an appeal, but it doesn’t replace one. If you’re suspended, see our suspension services.

Read what the notification offers you. An Answer questions button means a pause: Google asks you to “Answer a few questions about your payment history (opens in a new tab)”, and says you’ll get a decision about the pause within 5 business days (opens in a new tab), or within 2 business days (opens in a new tab) after you submit a card code. An appeal link, or a prompt to verify your payment info to complete an appeal, means a suspension. Our guide to suspicious payment activity suspensions explains both.

Circumventing Systems is treated as egregious, so Google says accounts are suspended upon detection and without prior warning (opens in a new tab). The 7-day warning people expect belongs to other policies, such as evasive ad content.

Yes. Google’s own examples include a pop-up that blocks access to the majority of your website (opens in a new tab), and in our experience security settings that challenge Google’s crawler and ad links that redirect are common causes on legitimate sites. Our guide to Circumventing Systems cloaking goes through them.

Sometimes. Google says accounts are only reinstated in compelling circumstances (opens in a new tab), such as in the case of a mistake (opens in a new tab), so the appeal has to show clearly what went wrong, what has changed and why the business can be trusted. We’ll tell you on the free call whether yours has a realistic chance. Google gives advertisers at least 6 months from the date of account suspension (opens in a new tab) to appeal, so there’s time to do it properly.

Google names the policy, not the cause. It says the email notification will identify all policies (opens in a new tab) involved, but it doesn’t point to the page, ad or document behind the decision. That’s why we find the trigger before anything is written. Our guide to “Your account violated the Unacceptable Business Practices policy” explains the notice, including its Phishing and Public figure impersonation versions.

Sometimes. Google says certain selected advertisers must complete advertiser verification successfully (opens in a new tab) before they can appeal, and our clients are often asked for business operations verification first. Passing it doesn’t lift the suspension on its own: your account will remain suspended until your appeal is granted (opens in a new tab). Verification help is available as an optional add-on. Read our business operations verification guide, and what to do when Google says it couldn’t verify your business operations.

Yes, but the work starts in Google Ads. Google says the Google Ads suspension must be fixed first before your Merchant Center suspension can be reviewed (opens in a new tab). See our Google Ads suspension services and our guide to Merchant Center suspensions caused by Google Ads.

No. Google says it’s not recommended to delete your suspended account and create a new one for the same business (opens in a new tab). We work on the account you have.

Most rejected appeals were filled in rather than built: a short assertion of innocence, no changes to the account, and no engagement with the specific policy at issue. An appeal saying you have done nothing wrong gives a reviewer no fact to check.

The rejection names the policy but not the section of it, so most people appeal against the wrong thing. Repeat submissions risk automated rejection, and for a disapproved ad Google limits each ad to three appeals.

Read the full answer

One at a time, and only once the cause is fixed. Google says that if you file too many appeals for the same account suspension (opens in a new tab), they may not be processed. Our service includes 1 appeal with Essential, up to 3 with Professional and up to 5 with Premium, always sent one at a time.

As few as possible, and only once the fixes are live. Google says: “If your issues aren’t resolved by the second review attempt, a one-week cool down period may begin (opens in a new tab).” It also says Google support can’t bypass or shorten the cool down period (opens in a new tab). That’s why our service includes up to 2 review requests.

Narrower than most people expect: proof of who you are, proof that the business exists, and proof that you control what you advertise.

In practice that means government-issued photo identification for an authorised representative, business registration records, evidence tying the company to its trading address, and domain ownership. Every detail must match the account, and Google rules out screenshots and photocopies.

Read the full answer

No. Google’s appeal email says: “Accounts created while awaiting a decision will automatically be suspended.” Its suspensions overview adds that any new accounts that the advertiser tries to create may also be suspended (opens in a new tab). Our guide to new accounts after a suspension explains why.

Yes. A small number genuinely cannot be fixed, and you deserve to hear which before you pay anyone anything. A suspension is effectively unrecoverable when the facts of the account cannot be made to correlate.

That includes no longer controlling a domain still sitting in the account, advertising another company’s products with no contractual agreement, or documentation that cannot come from the person who owns the account. We do not work in gambling, or in pornography and sexual content. If your case carries a fatal flaw, we name it at the free consultation rather than bill you to discover it.

Read the full answer

No. Start now takes you to the agreement without one. A free account takes a minute and needs no card: keep your notice and documents in one place and start when you’re ready.

Create a free account

Your account has no password: you sign in with a single-use email link, or with your Google account if you prefer. Sign-in links work once and expire after 15 minutes.

Sign in

Approve the manager-account link (no passwords), upload what we ask for and follow every step: the written audit, the fixes, the appeals used, and Google’s decision. Updates by email too.

It’s a free, no-obligation 45-minute call with a specialist. On our consultation page you can ask for a call back and we’ll arrange a time with you, or call 07777 148453, Mon–Fri, 9:00–18:00 UK time.

Have your Google Ads customer ID, website address, the suspension email and any previous appeal to hand.

By card, up front. Start now takes you to the agreement, where you sign and pay by card in one step, or you can pay by a secure payment link after your consultation. Payment is taken by Stripe, and we never see or store your card number.