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Case studies

Real cases, written up

What was wrong, what we did, and where each case stands. Identifying details are removed unless a client is happy to be named; the sequence and the reasons are exactly as they happened. One case is never a promise for the next.

Full write-up

A manager-account case, still open

A mint stack-of-layers outline with a lilac no-entry badge on a dark navy ground.
Case still open

Google Ads manager account suspended? How one client took down 53 accounts

Issue
A Spanish property marketing agency paid for its clients’ ads from one payments profile. One client’s account was suspended for Unacceptable Business Practices; by late September, 53 of the roughly 75 client accounts under the manager account were suspended too, each showing “Your account violated the Verification identity reuse policy”.
What we did
We traced the spread to one payer and a shared identity, and the work started where Google says it must: with the account the problem came from. In our experience, five checks on a client’s website come before an agency takes them on.
Outcome
At the time of writing, the case is still open. Google says accounts suspended because others verified with the same identity documents were suspended come back once those are successfully appealed.
Read the full write-up

Four cases closed, written up from the files

4
Google Ads email headed “Account suspension appeal successful – Business operations verification completed successfully”, saying the account ending 0968 has completed business operations verification and that the suspension for Unacceptable business practices has been lifted; that sentence is ringed in red.
Suspension lifted

Dyfed Telecom: Unacceptable Business Practices, then Circumventing Systems

Issue
A telecoms provider advertising Starlink installation was suspended for Unacceptable Business Practices.
What we did
We completed business operations verification with them. When a Circumventing Systems suspension followed inside our support period, the appeal showed that none of those behaviours applied.
Outcome
Lifted on 21 November 2024. The second suspension was lifted on 27 November 2024.
Read the case study
Google Ads email with the sentence “Great news, your appeal was successful” ringed in red, and below it a table reading Type: Circumventing systems, Status: Successful.
Second appeal accepted

Food business: Circumventing Systems, accepted on the second appeal

Issue
A food business’s Google Ads account was suspended for Circumventing Systems. The first appeal was rejected because the ID documents were for a different family member than the person who set up the account.
What we did
The second appeal used the documents of the person who set up the account.
Outcome
Accepted in November 2024.
Read the case study
Google Business Profile email in Gmail headed “Your appeal was approved”: the headline “Ad Restore Ltd, your appeal has been approved” ringed in red, then “Your recent appeal for a restricted listing has been approved”, beside an illustration of a phone showing a green tick. The routing ID is hidden.
Profile reinstated

Our own Business Profile: suspended and reinstated

Issue
Ad Restore Ltd’s own Google Business Profile was suspended in October 2024.
What we did
We appealed with a genuine utility bill in Ad Restore Ltd’s name and the company’s documents.
Outcome
Reinstated in October 2024.
Read the case study
Website enquiry received 6th February 2025: service “Circumventing Systems Policy”, suspension duration “Over 3 Months”, and the message “My Ad's account has probably been suspended now for around 2 Years” ringed in red; the budget is hidden.
Reinstated

Flowers by Bethany: Circumventing Systems, after around two years

Issue
A florist in Greater Manchester had been suspended for Circumventing Systems for around two years. Her custom-built site’s redirects and bot-blocking security plugins meant Google couldn’t check it.
What we did
We found the problems with our own tools; she fixed the redirects and the bot blocking, and then a properly built appeal went in.
Outcome
Reinstated, and still active. In her Google review: “back up and running in under 2 weeks”.
Read the case study

More write-ups are coming as cases close. Each one is written up with the facts as they happened, and with the client’s details removed unless they’re happy to be named.

Is your case like this one?

Start with a free account, or call and talk it through first. Either way you’ll hear honestly whether the account can realistically be reinstated before you pay anything.