Ad Restore Ltd is a Google Ads suspension recovery service, and every account we recover is offered a fixed 14-day post-reinstatement support window. The 14 days start on the day Google’s reinstatement email arrives. The support is free, but it depends on the invoice being settled: no payment, no support. Throughout the window the account stays linked to Ad Restore Ltd’s manager account, so Google’s notices — a fresh suspension, a disapproved ad, a billing flag — come to us directly and we act on them. On Day 1 you receive stability guidance: no large budget increases, no new geographic targeting, no sweeping campaign or ad changes. On Day 3 we audit the account for disapproved ads and flagged keywords. On Day 7 we watch for new disapprovals, policy flags and limited serving. On Day 14 the window closes and we email you, and on Day 15 the account is unlinked unless you extend. The support covers what happens inside Google Ads and nothing outside it. Ignoring the Day 1 parameters, or not supplying documentation Google asks for, ends it.

What post-reinstatement support is

Post-reinstatement support is a fixed 14-day period during which your Google Ads account stays linked to Ad Restore Ltd’s manager account, so that Google’s notices about the account come to us and every suspension, disapproved ad or billing flag inside Google Ads is handled by us rather than by you.

The 14 days run from the day Google’s reinstatement email arrives, not from the day you pay. Nothing is charged up front: we invoice only after the account is back, never before.

The support is conditional on that invoice. There is no support if the invoice is not settled — recovering the account is the work, and supporting it afterwards is further work on top of it.

The 14 days, step by step

Day 1. Stability guidance. We contact you, by short phone call or by email, and set the parameters your account should stay inside: the budget level to hold, the geographic targeting to leave alone, and the campaign and ad changes to avoid. Those parameters are set for your specific account, and the support is voided by acting outside them rather than by our later judgement. Nothing else on this page matters as much as this instruction.
Day 3. Account audit. We audit the account for any disapproved ads that still remain and any keywords that may have been flagged within the initial appeal, and we make sure those have been changed and adjusted. We check that the metrics are working as they should, that impressions are picking up, and whether there are any limiting factors inside the account. Where we find something, we specify what needs to change and you make the change.
Day 7. Active monitoring. We watch for disapprovals, new policy flags and limited serving, and we report what we can see from our side. Anything Google raises about the account in this period comes to us through the manager account link and is dealt with by us.
Day 14. Conclusion. The window closes. We email you to thank you, to ask whether you were happy with how it went, and to set out any PPC recommendations we have for the account. The same email asks whether you want to continue with the ongoing service, and if you do not, we ask for an honest review.

On Day 15 the account is unlinked from our manager account, unless you have asked to extend.

Why the window exists

The window exists because Google’s published enforcement escalates with repeat violations. Google’s page About enforcement procedures for repeat violations sets out the ladder: “You will be able to receive a maximum of 3 strikes, and the penalties applied with each strike will progressively increase.” Our read is that reinstatement does not reset that history, which is why the first 14 days are spent giving the system nothing new to look at.

On What happens if you violate our policies, Google states how far a suspension reaches: “If we suspend your account, all ads in the suspended account will stop running, and we will no longer accept advertising from you, unless successfully appealed.” And: “Any related accounts (for example, accounts using the same payment method) will also be suspended, and any new accounts you create will be automatically suspended.”

Not every suspension comes with notice. The same page states: “If we detect an egregious violation, your account will be suspended immediately without prior warning.”

That is the environment a newly reinstated account is operating in. In our experience, a large budget jump, a new country added to targeting, or a batch of rewritten ads in the first week is what draws a fresh look at an account that has just been through enforcement. Google publishes no rule to that effect; it is our operational read, and it is the reason the Day 1 parameters exist.

What is covered and what is not

Anything inside Google Ads is in scope: suspensions, disapproved ads, billing flags and limited serving. We deal with Google’s appeal and support channels on your behalf, and we handle these in-house. Where Google caps what can be done, we tell you rather than filing again. Fix a disapproved ad or appeal a policy decision sets an explicit limit at ad level: “Each ad is limited to 3 appeals. If you appeal an ad unsuccessfully 3 times, you won’t be able to file an appeal for that ad again until you reach out to customer support.” Where a decision cannot usefully be appealed again, we say so instead of repeating a filing that cannot succeed. Anything outside the Google Ads ecosystem is outside the service entirely.

Area	In scope	What that means
Account suspensions, any type	Yes	We file the appeal on your behalf through Google’s appeal channels.
Disapproved ads	Yes	All of them, within the appeal limits Google itself sets.
Billing flags	Yes	We take them up for you, in our experience through Google’s support channels.
Limited serving and new policy flags	Yes	We monitor and tell you what we can see.
Google Business Profile	No	Outside Google Ads.
Google Merchant Center	No	Outside Google Ads.
Gmail and general Google account issues	No	Outside Google Ads.
Landing page changes	No	You make them, to our specification. We never edit your site.

What voids the support

Not supplying documentation promptly when it is asked for.
Increasing budget beyond the level we set with you on Day 1.
Changing or expanding geographic targeting we asked you to leave alone.
Making the campaign or ad changes we asked you to hold off during the 14 days.
Not acting on the edits and compliance instructions we give you.

The support is voided by acting outside the parameters we set with you on Day 1, not by our later judgement. The 14 days do not apply to people who do not follow the advice. That is not a technicality. In our experience the account is being assessed largely by an automated system that has just penalised it, and the 14 days are spent giving that system nothing new to look at.

What we will not do, in the window or outside it

We never ask for your password. Google’s own account security guidance is blunt about it: “Do not share your passwords. Google never asks for your password in an email, message, or phone call.” (Make your account more secure.) The manager account link exists precisely so that nobody needs your credentials.
We use the standard manager account link. It is the same mechanism available to any agency, described in Google’s own documentation on About Google Ads manager accounts. We have no special relationship with Google and no influence over its decisions. To request the link we need your Google Ads customer ID (CID). Google then contacts you: “Users with access to the Google Ads account you sent a link request to will receive emails inviting them to link to your account.” Nothing happens until someone with access accepts. You still own the account.
We cannot produce your documentation. Alongside the CID, Google needs accurate, authentic documentation from you, because it has to satisfy itself that you are a real person. That is the one thing we cannot produce on your behalf, and Google’s review can tell the difference between vague documents and real ones.
We do not manage your campaigns. A linked manager account is technically capable of managing campaigns, and once your account is reinstated and live that capability exists. We do not use it, as a matter of policy: we specify what must change — ad copy, keywords, budgets, targeting — and you make the change. Separately and factually, while an account is suspended it cannot be edited at all; in our experience it sits read-only, so the routes an advertiser would normally use inside the account do not work until it is reinstated. What we use the link for is visibility: the CIDs, the change history, the disapprovals and the flags, and submitting appeals and billing queries through Google’s appeal and support channels.
We never edit your landing pages. Site changes must be made by you, to our specification. A successful appeal depends on them being made exactly, and this is procedural rather than strategic work.
We turn work away. Roughly 20 to 30 per cent of enquiries are declined, and declines happen at the consultation stage. We decline where we find evidence of bad practice, an attempt to mimic another business, or a fatal flaw at assessment. Two further situations are very difficult rather than impossible, and are assessed case by case: multiple businesses advertised under one Google Ads account, and blacklisted accounts run without a company or individual name attached. Whether we take those on depends on the case and on the client’s willingness to do what is required. If the account cannot be linked to our manager account at all, we do not take the case, and we say so.

Reinstatement is never guaranteed

Nothing here is a promise that Google will reinstate an account, or that a reinstated account will stay reinstated. Nothing is charged up front: the consultation is free and the invoice follows the reinstatement, which is a payment term rather than an outcome guarantee. We tend to get either the first or the second appeal sorted. We aim for the first, but if not, the second. It is rarely, if ever, the third appeal, and if it reaches that point we would explore other options with you rather than keep filing indefinitely.

After Day 14

The service can be extended on an ongoing monthly basis: normally £500 per calendar month, or £250 for existing clients. It keeps disapproved ads, suspensions and billing flags handled the same way, and you get priority over new clients as an existing client. Otherwise the window concludes with the Day 14 email and the account is unlinked on Day 15.

The manager account link is yours to end whenever you choose, with or without the monthly service. Google’s documentation on manager accounts is explicit that “users with administrative access to those accounts can terminate the relationship with the manager account at any time by unlinking their account from the manager account.” You do not need our agreement to do it.

Ad Restore Ltd is a company registered in Scotland, number SC825525, with its registered office in Dumfries.

Related reading. Support after reinstatement only matters if the account gets back in the first place: why Google Ads appeals get rejected and when a suspension cannot be fixed both cover what decides that.

If you have just been reinstated and want a second pair of eyes on the 14 days ahead, the initial consultation is free — book a consultation.

What happens in the first two weeks after a Google Ads account is reinstated?