14 days of post-reinstatement support, included in every service

You'll be able to receive a maximum of three strikes, and the penalties applied with each strike will progressively increase.

From Google’s page on enforcement procedures for repeat violations, checked on 23 September 2026. It’s why the first weeks after reinstatement are spent giving Google nothing new to look at.

14 days of post-reinstatement support is included in every Ad Restore Ltd service, with nothing extra to pay. After reinstatement we stay linked for 14 days and deal with any new disapprovals or policy flags straight away. The 14 days start on the day Google’s reinstatement email arrives, or, for our verification services, once your account is running again.

Throughout the window the account stays linked to Ad Restore Ltd’s manager account, so Google’s notices (a fresh suspension, a disapproved ad, a billing flag) come to us directly and we act on them. The support covers what happens inside Google Ads and nothing outside it. Ignoring the Day 1 parameters, or not supplying documentation Google asks for, ends it.

Google’s help pages quoted here were checked between 23 September and 2 October 2026. Google changes them without notice, so check the linked page before relying on a detail.

At a glance

• Included, nothing to add

  It’s in the price of every service. There’s nothing to add at checkout.

• Starts on reinstatement

  From the day Google’s reinstatement email arrives, not the day you pay.

• We stay linked

  Google’s notices about the account come to us through our manager account.

• You make the changes

  We specify what must change. You change your ads and your website.

• Unlinked on Day 15

  Unless you ask us to stay on.

On this page10 sections

What post-reinstatement support is

Post-reinstatement support is a fixed 14-day period during which your Google Ads account stays linked to Ad Restore Ltd’s manager account. Google’s notices about the account come to us, and every suspension, disapproved ad or billing flag inside Google Ads is handled by us rather than by you.

It’s included in the price of every service, so there’s nothing to add at checkout and nothing extra to pay. On Circumventing Systems, Unacceptable Business Practices and Merchant Center Misrepresentation, the Premium option also includes 14 days’ cover after reinstatement: if Google suspends the same account again within those 14 days, we handle the new suspension at no extra charge, with 1 appeal (1 review request on Merchant Center) and no refund. Every price is on our prices and refunds page. The 14 days run from the day Google’s reinstatement email arrives, not from the day you pay. If your account isn’t reinstated, the refund terms for your service apply; the details are in our refund policy.

The 14 days, step by step

1. Day 1. Stability guidance.

   We contact you, by short phone call or by email, and set the parameters your account should stay inside: the budget level to hold, the geographic targeting to leave alone, and the campaign and ad changes to avoid. Those parameters are set for your specific account, and the support is voided by acting outside them rather than by our later judgement. Nothing else on this page matters as much as this instruction.

2. Day 3. Account audit.

   We audit the account for any disapproved ads that still remain and any keywords that may have been flagged within the initial appeal, and make sure they’ve been changed. We check that the metrics are working as they should, that impressions are picking up, and whether anything inside the account is limiting it. Where we find something, we specify what needs to change and you make the change.

3. Day 7. Active monitoring.

   We watch for disapprovals, new policy flags and limited serving, and report what we can see from our side. Anything Google raises about the account in this period comes to us through the manager account link and is dealt with by us.

4. Day 14. Conclusion.

   The window closes. We email you to thank you, to ask whether you were happy with how it went, and to set out any PPC recommendations we have for the account. The same email asks whether you want us to stay on, and if you don’t, we ask for an honest review.

5. Day 15. Unlinked.

   The account is unlinked from our manager account, unless you’ve asked us to stay on.

Why the window exists

Google’s enforcement escalates with repeat violations. For a list of policies, Google issues strikes: no strikes are issued for the first policy violation, the first and second strikes bring temporary holds of three and seven days, and the third strike will result in an account suspension. Our read is that reinstatement doesn’t reset that history, which is why the first 14 days are spent giving the system nothing new to look at.

Google is also clear about how far a suspension reaches. On what happens if you violate its policies, it says that if it suspends your account, “all ads in the suspended account will stop running, and we will no longer accept advertising from you, unless successfully appealed”, and that “any related accounts (for example, accounts using the same payment method) will also be suspended”. Not every suspension comes with notice: if Google detects an egregious violation, your account will be suspended immediately and without prior warning.

That’s the environment a newly reinstated account is operating in. In our experience, a large budget jump, a new country added to targeting, or a batch of rewritten ads in the first week is what draws a fresh look at an account that has just been through enforcement. Google publishes no rule to that effect; it’s our operational read, and it’s the reason the Day 1 parameters exist.

What’s covered and what isn’t

Anything inside Google Ads is in scope: suspensions, disapproved ads, billing flags and limited serving. We deal with Google’s appeal and support channels on your behalf, and we handle these in-house. Where Google caps what can be done, we tell you rather than filing again. At ad level the cap is explicit: “Each ad is limited to three appeals.” After three unsuccessful appeals, Google says you can’t appeal that ad again until you contact customer support. Anything outside the Google Ads ecosystem is outside this support entirely.

This page describes support for a reinstated Google Ads account. Our Merchant Center Misrepresentation and verification services include 14 days of support too, for the account the service covered.

What voids the support

• Not supplying documentation promptly when it’s asked for.
• Increasing budget beyond the level we set with you on Day 1.
• Changing or expanding geographic targeting we asked you to leave alone.
• Making the campaign or ad changes we asked you to hold off during the 14 days.
• Not acting on the edits and compliance instructions we give you.

The support is voided by acting outside the parameters we set with you on Day 1, not by our later judgement. The 14 days don’t apply to people who don’t follow the advice. That isn’t a technicality: it’s what the window is for.

What we won’t do, in the window or outside it

• We never ask for your password. Google’s own security advice for Google Ads is not to have people share one username and password, but to grant each person access to the Google Ads account, using their individual Google Account. The manager account link exists precisely so that nobody needs your credentials.
• We handle the account link. An admin on your account authorises it, and nothing is linked until they do. We have no influence over Google’s decisions. You still own the account. See how the manager-account link works.
• We can’t produce your documentation. Google needs accurate, authentic documentation from you, because it has to satisfy itself that you’re a real person or business. That’s the one thing we can’t produce on your behalf.
• As part of this support, we don’t manage your campaigns. A linked manager account is technically capable of managing campaigns once your account is reinstated. We don’t use that capability, as a matter of policy: we specify what must change (ad copy, keywords, budgets, targeting) and you make the change. While an account is suspended, Google says it’s in read-only mode, with a few exceptions. What we use the link for is visibility (the account IDs, the change history, the disapprovals and the flags) and for submitting appeals and billing queries through Google’s channels.
• We never edit your landing pages. Site changes must be made by you, to our specification. A successful appeal depends on them being made exactly.
• We turn work away. We turn down cases we don’t believe can be won, and if we decline after payment, you get a full refund. We decline where we find evidence of bad practice, an attempt to mimic another business, or a fatal flaw at assessment. Two further situations are very difficult rather than impossible, and are assessed case by case: multiple businesses advertised under one Google Ads account, and blacklisted accounts run without a company or individual name attached. If the account can’t be linked to our manager account at all, we don’t take the case, and we say so.

Reinstatement is Google’s decision

Nothing here is a promise that Google will reinstate an account, or that a reinstated account will stay reinstated. Google says accounts are only reinstated in compelling circumstances, such as a mistake. The 14 days of support don’t change that.

We tend to get either the first or the second appeal sorted. We aim for the first, but if not, the second. It’s rarely, if ever, the third appeal, and if it reaches that point we’d explore other options with you rather than keep filing indefinitely. How many appeals are included depends on the service and the option you choose, from 1 up to 5; the details are on our prices and refunds page.

After Day 14

If you want us to stay on after Day 14, ongoing Google Ads management is a separate service, from £750 a month. Otherwise the window ends with the Day 14 email and the account is unlinked on Day 15.

The manager account link is yours to end whenever you choose. Google says users with administrative access to those accounts can terminate the relationship with the manager account at any time by unlinking their account. You don’t need our agreement to do it.

Ad Restore Ltd is a company registered in Scotland, number SC825525, with its registered office in Dumfries. Ad Restore Ltd is independent of Google and not affiliated with or endorsed by it.

Frequently asked questions

Is post-reinstatement support included in the price?

Yes, in every service. After reinstatement we stay linked for 14 days and deal with any new disapprovals or policy flags straight away. There’s nothing extra to pay.

When do the 14 days start?

On the day Google’s reinstatement email arrives, not the day you pay. For our verification services, they start once your account is running again.

Will you change my ads or my website?

No. We specify what must change, and you make the change. We never edit your landing pages, and this support doesn’t include managing your campaigns.

What ends the support early?

Acting outside the parameters we set with you on Day 1 (raising the budget, changing the targeting, or making the changes we asked you to hold off), not supplying documentation when asked, or not acting on our instructions.

Can I unlink you from my account?

Yes, at any time. Google says users with administrative access can end the relationship with a manager account at any time by unlinking it. You don’t need our agreement.

What happens after Day 14?

We email you, and the account is unlinked on Day 15 unless you ask us to stay on. Ongoing Google Ads management is a separate service, from £750 a month.