Google Ads account suspended for Unacceptable Business Practices? Let’s get it reinstated.

Sometimes. Google says accounts are only reinstated in compelling circumstances (opens in a new tab), such as in the case of a mistake (opens in a new tab), so the appeal has to show clearly what went wrong, what has changed and why the business can be trusted. We’ll tell you on the free call whether yours has a realistic chance. Google gives advertisers at least 6 months from the date of account suspension (opens in a new tab) to appeal, so there’s time to do it properly.

Accounts that are genuinely in violation, and accounts with a fatal flaw that makes them unredeemable. For example: presenting another company’s business as your own, advertising another company’s products with no agreement to show for it, no longer controlling a domain that’s still in the account, or documents that can’t come from the person who owns the account. We also don’t work in gambling, or pornography and sexual content.

If your case has a fatal flaw, we tell you on the free call instead of taking your money. More in when a Google Ads suspension can’t be fixed.

No. We never ask for sign-in details. We send a link request from our agency (manager) account using your Google Ads customer ID. Google asks you to confirm it, the link only exists once you accept, and you can remove it at any time. Read how we help without your password.

Usually about 5 days from our first call to your appeal being submitted, or about 3 days if your documents and changes are already in place. Then it’s Google’s review, which nobody can speed up. If Google asks for verification first, it says it can take up to 5 business days to review your task (opens in a new tab), and in rare cases, review time can take up to 30 days (opens in a new tab).

Google names the policy, not the cause. It says the email notification will identify all policies (opens in a new tab) involved, but it doesn’t point to the page, ad or document behind the decision. That’s why we find the trigger before anything is written. Our guide to “Your account violated the Unacceptable Business Practices policy” explains the notice, including its Phishing and Public figure impersonation versions.

Sometimes. Google says certain selected advertisers must complete advertiser verification successfully (opens in a new tab) before they can appeal, and our clients are often asked for business operations verification first. Passing it doesn’t lift the suspension on its own: your account will remain suspended until your appeal is granted (opens in a new tab). Verification help is available as an optional add-on. Read our business operations verification guide, and what to do when Google says it couldn’t verify your business operations.

You pay £500, a fixed price, up front. You can buy online and pay by card at checkout, or book the free consultation first and pay by a secure payment link afterwards. Prices are in GBP, with no VAT added.

• If your account isn’t reinstated after up to 3 appeals, you get a 50% refund.
• If we review your case and can’t take it on, you get a full refund.

14 days of post-reinstatement support is included in the price. Optional add-ons, such as an extra appeal, are priced separately. The conditions are in our refund policy. Nobody can promise reinstatement, because that decision is Google’s.

No. Ad Restore Ltd is an independent UK company, not affiliated with or endorsed by Google. We have no special channel into Google’s review process: we use the same appeal and verification routes open to every advertiser, and the decision is always Google’s.