Skip to content
Your account is suspended – Your account violated the Unacceptable Business Practices policy.
Every day your account stays suspended, you lose leads and sales, competitors take your space in Google, and the business is left relying on SEO. We find what triggered the policy suspension, put it right, then write and submit your appeal through our agency account. No passwords needed.
A suspended account doesn’t pause quietly. From the moment the suspension lands, your ads are prohibited from serving and showing ads in all locations (opens in a new tab), and every day it stays that way costs you.
The enquiries and orders your ads brought in dry up the same day, and so does the revenue that came with them.
Your competitors keep bidding on the searches you used to win, and the leads and sales that were yours go to them.
Organic search is all you have left, and it can’t be switched on overnight to replace what your ads were bringing in.
Google says suspended accounts are in read-only mode (opens in a new tab), and you may not be able to access suspended accounts after an extended period (opens in a new tab).
The banner names the policy, not the problem. Google’s email will identify all policies (opens in a new tab) involved, but not the page, ad or document behind the decision. Google describes the policy as scamming people by hiding or misrepresenting info about your business (opens in a new tab), and lists four practices:
Some notices name a version: Phishing or Public figure impersonation.
Google says these violations are taken very seriously and are considered egregious (opens in a new tab). That’s why accounts are suspended upon detection and without prior warning (opens in a new tab), and why a business found in violation will not be allowed to advertise with Google Ads again (opens in a new tab).
The only way back is an appeal, and accounts are only reinstated in compelling circumstances (opens in a new tab), such as in the case of a mistake (opens in a new tab). Google also weighs user complaints, consumer reviews, regulatory warnings and rulings (opens in a new tab), so the appeal has to answer for the business, not just the website.
A quick “we did nothing wrong” gives the reviewer nothing to check, and the problem is still there. Google warns that if you file too many appeals for the same account suspension (opens in a new tab), they may not be processed, and that when appeals are misused “we will suspend processing of certain appeals for 7 days (opens in a new tab)”.
Some advertisers must complete advertiser verification successfully (opens in a new tab) before they can appeal at all, and Google limits failed verification attempts. So the fixes and the documents come first, then one strong appeal.
We do the work. You don’t have to write the appeal, hand over a password or guess what Google wants to see.
An in-depth audit of your case, sent to you in writing, by email or however you prefer. We diagnose the suspension, walk through your business model and tell you honestly whether the account can realistically be reinstated. If we can’t take it on, you get a full refund.
We adjust your landing pages, and form and organise your documentation within Google’s policies, so everything behind the appeal is properly documented.
You get written recommendations for the adjustments and alignment, so you know exactly what has changed and why.
We write your appeal and submit it ourselves. We handle the account linking, and an admin on your account authorises it. No passwords needed.
After reinstatement we stay linked for 14 days and deal with any new disapprovals or policy flags straight away. It’s included in the price.
Once the appeal is in, the review is Google’s and its timing is Google’s. Some accounts need verification before an appeal can be sent: see the questions below.
You speak to a specialist from the first call. The person explaining your case is the person who has looked at your business.
The notice names the policy, not the cause. We go through your landing pages, keywords, what you advertise and how the business actually operates before anything is sent to Google.
If your account is genuinely in violation, or has a fatal flaw that makes it unredeemable, we tell you on the free call and don’t take your money.
We connect through our agency (manager) account. Google asks you to confirm the link, you keep ownership, and you can remove our access at any time. How it works.
We have no special channel into Google’s review process: we use the same appeal and verification routes open to every advertiser, and the decision is always Google’s.
Ad Restore Ltd is registered in Scotland (company no. SC825525). We help business owners in the UK, the US, Canada and Australia, with prices in GBP.
Every option has a fixed price, paid up front, and the refund terms are set out before you pay. Essential is bought online. Professional and Premium add more appeals, a 100% refund if your account isn’t reinstated and priority handling; we agree them with you after a free case check or our £200 audit, which is credited towards any tier.
Bought online: sign the agreement and pay by card in one step.
Optional add-ons: verification help (£249) and an extra appeal (£149), bought with the service.
Agreed with you after a free case check or our £200 audit. We send you the agreement to sign.
Agreed with you after a free case check or our £200 audit. We send you the agreement to sign.
Prices in GBP. No VAT is added: Ad Restore Ltd is not VAT registered. The conditions are in our refund policy and on prices and refunds. Only Google decides whether an account is reinstated.
No stock photos and no invented testimonials. Our reviews are on Google, and the emails are reinstatement emails from accounts we’ve worked on, with client details masked.
“This guy is the real deal. Google bots suspended my ads account with no warning through some silly automated system. […] We had an initial videocall. I could see that Gianluca was a real person and based in the UK. He is an industry expert in exactly what his company promises.”
“I’ll be honest, giving someone access to your Google account is nerve-racking, but Gianluca’s professionalism and transparency immediately put my mind at ease. He had my account back up and running in under 2 weeks, which was nothing short of amazing considering how long I’d been stuck.”
The UBP email comes first. Customer IDs are cut to the last four digits. Select an email to see it in full. The full reinstatement record
Sometimes. Google says accounts are only reinstated in compelling circumstances (opens in a new tab), such as in the case of a mistake (opens in a new tab), so the appeal has to show clearly what went wrong, what has changed and why the business can be trusted. We’ll tell you on the free call whether yours has a realistic chance. Google gives advertisers at least 6 months from the date of account suspension (opens in a new tab) to appeal, so there’s time to do it properly.
Accounts that are genuinely in violation, and accounts with a fatal flaw that makes them unredeemable. For example: presenting another company’s business as your own, advertising another company’s products with no agreement to show for it, no longer controlling a domain that’s still in the account, or documents that can’t come from the person who owns the account. We also don’t work in gambling, or pornography and sexual content.
If your case has a fatal flaw, we tell you on the free call instead of taking your money. More in when a Google Ads suspension can’t be fixed.
No. We never ask for sign-in details. We handle the linking, and an admin on your account authorises it. Nothing is linked until they do, and you can remove the link at any time. Read how we help without your password.
Usually about 5 days from the start of your case to your appeal being submitted, or about 3 days if your documents and changes are already in place. Then it’s Google’s review, which nobody can speed up. If Google asks for verification first, it says it can take up to 5 business days to review your task (opens in a new tab), and in rare cases, review time can take up to 30 days (opens in a new tab).
Google names the policy, not the cause. It says the email notification will identify all policies (opens in a new tab) involved, but it doesn’t point to the page, ad or document behind the decision. That’s why we find the trigger before anything is written. Our guide to “Your account violated the Unacceptable Business Practices policy” explains the notice, including its Phishing and Public figure impersonation versions.
Sometimes. Google says certain selected advertisers must complete advertiser verification successfully (opens in a new tab) before they can appeal, and our clients are often asked for business operations verification first. Passing it doesn’t lift the suspension on its own: your account will remain suspended until your appeal is granted (opens in a new tab). Verification help is available as an optional add-on. Read our business operations verification guide, and what to do when Google says it couldn’t verify your business operations.
You pay a fixed price, up front: Essential £500 (1 appeal, 50% refund if your account isn’t reinstated), Professional £1,000 (up to 3 appeals, 100% refund) or Premium £1,500 (up to 5 appeals while another has a realistic chance, 100% refund). Prices are in GBP, with no VAT added.
Essential can be bought online: pay by card when you sign the agreement. Professional and Premium are agreed with you after a free case check or our £200 audit, which is credited towards any tier, and we send you the agreement to sign.
14 days of post-reinstatement support is included in every tier. Optional add-ons with Essential: verification help (£249) and an extra appeal (£149). The conditions are in our refund policy. Nobody can promise reinstatement, because that decision is Google’s.
No. Ad Restore Ltd is an independent UK company, not affiliated with or endorsed by Google. We have no special channel into Google’s review process: we use the same appeal and verification routes open to every advertiser, and the decision is always Google’s.
Policy guideGoogle Ads Unacceptable Business Practices policy: what it covers, section by section
The noticeYour account violated the Unacceptable Business Practices policy
PhishingUnacceptable business practices: Phishing
Public figuresUnacceptable business practices: Public figure impersonation
Can’t deliverOffer products or services that you don’t have or can’t deliver
VerificationGoogle Ads business operations verification (BOV)
Paused accountYour account will be paused: We couldn’t verify your business operationsFind out whether yours can be reinstated, and what it would take. Start with a free case check, or call and talk it through first.
Choose what we may use in this browser. You can come back and change this at any time. Privacy and cookie details
Your browser sent a Global Privacy Control signal, so Google Analytics and advertising measurement are off unless you turn them on here.
Keeps the site working, remembers your cookie choices and protects against automated traffic. Always on.
Helps us understand how visitors use the site and which pages and campaigns work: Google Analytics. Clicky, our cookie-free visit counter, is always on; the privacy details explain how to opt out.
Lets Google measure whether visits from our adverts lead to enquiries or bookings. No advertising audiences or personalised ads are built from this site.
Your choice is kept for 6 months in this browser. Change it any time via "Cookie settings" at the bottom of every page.
Unacceptable Business Practices: reinstated
Circumventing Systems: appeal successful
Suspicious Payments: appeal successful