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Your account is suspended – Your account violated the Circumventing Systems policy.
The notice names the policy but not the problem. Every day your account stays suspended, you lose leads and sales, and competitors take your space in Google. We find what Google’s systems flagged, get it fixed, then write and submit your appeal through our agency account. No passwords needed.
A suspended account doesn’t pause quietly. From the moment the suspension lands, your ads are prohibited from serving and showing ads in all locations (opens in a new tab), and every day it stays that way costs you.
The enquiries and orders your ads brought in dry up the same day, and so does the revenue that came with them.
Your competitors keep bidding on the searches you used to win, and the leads and sales that were yours go to them.
Organic search is all you have left, and it can’t be switched on overnight to replace what your ads were bringing in.
Google says suspended accounts are in read-only mode (opens in a new tab), and you may not be able to access suspended accounts after an extended period (opens in a new tab).
The notice doesn’t name an ad, a landing page or the part of the policy that was breached. Google’s rule is that the promoted product or service needs to be the same for everyone (opens in a new tab), and its examples include a pop-up that blocks access to the majority of your website (opens in a new tab).
In the Circumventing Systems cases we handle, genuine businesses are usually caught by their own set-up rather than anything deliberate: a security setting that challenges Google’s crawler, an ad link that redirects, a pop-up that hides the page, or verification details that don’t match.
Google says accounts are suspended upon detection and without prior warning (opens in a new tab). It also says accounts are only reinstated in compelling circumstances (opens in a new tab), such as in the case of a mistake (opens in a new tab).
Opening another account doesn’t help either. Google lists attempting to use the Google Ads system again by creating new accounts to re-enter the system (opens in a new tab) as a violation of this same policy.
A quick “we did nothing wrong” gives the reviewer nothing to check, and the cause is still there. Google warns that if you file too many appeals for the same account suspension (opens in a new tab), they may not be processed.
Some advertisers must complete advertiser verification successfully to appeal their account suspension (opens in a new tab). And providing false or fraudulent information as part of Google’s advertiser verification programs (opens in a new tab) is itself a breach of this policy, so every detail has to be true and consistent.
We do the work. You don’t have to write the appeal, hand over a password or guess what Google wants to see.
An in-depth audit of your case, sent to you in writing, by email or however you prefer. We look at the suspension and tell you honestly whether the account can realistically be reinstated.
We check your landing pages, how your site answers Google’s crawler compared with a customer, redirects, tracking links and pop-ups, and your verification and payments details against your company records.
You get a written list of what has to change so Google sees the same page your customers see. We check the fixes once they’re done.
We write your appeal and submit it ourselves. We handle the account linking, and an admin on your account authorises it. No passwords needed.
Essential includes 1 appeal, Professional up to 3 and Premium up to 5. If Google rejects an appeal, we tell you honestly whether another has a realistic chance before anything else is sent. Once your account is reinstated, 14 days of post-reinstatement support is included.
Once the appeal is in, the review is Google’s and its timing is Google’s. In your account, Google says: “The review usually takes 1-3 business days, but may take longer.”
You speak to a specialist from the first call. The person explaining your case is the person who has looked at your business.
The notice names the policy, not the cause. We check what Google’s crawler sees, what your customers see, and your account and verification details before anything is sent to Google.
If an account really was arranged to get round Google’s review, no appeal can change that. We tell you on the free call, and we never help open another account.
We connect through our agency (manager) account. Google asks you to confirm the link, you keep ownership, and you can remove our access at any time. How it works.
We have no special channel into Google’s review process: we use the same appeal and verification routes open to every advertiser, and the decision is always Google’s.
Ad Restore Ltd is registered in Scotland (company no. SC825525). We help business owners in the UK, the US, Canada and Australia, with prices in GBP.
Every option has a fixed price, paid up front, and the refund terms are set out before you pay. Essential is bought online. Professional and Premium add more appeals, a 100% refund if your account isn’t reinstated and priority handling; we agree them with you after a free case check or our £200 audit, which is credited towards any tier.
Bought online: sign the agreement and pay by card in one step.
Optional add-ons: verification help (£249) and an extra appeal (£149), bought with the service.
Agreed with you after a free case check or our £200 audit. We send you the agreement to sign.
Agreed with you after a free case check or our £200 audit. We send you the agreement to sign.
Prices in GBP. No VAT is added: Ad Restore Ltd is not VAT registered. The conditions are in our refund policy and on prices and refunds. Only Google decides whether an account is reinstated.
No stock photos and no invented testimonials. Our reviews are on Google, and the emails are reinstatement emails from accounts we’ve worked on, with client details masked.
“This guy is the real deal. Google bots suspended my ads account with no warning through some silly automated system. […] We had an initial videocall. I could see that Gianluca was a real person and based in the UK. He is an industry expert in exactly what his company promises.”
“I’ll be honest, giving someone access to your Google account is nerve-racking, but Gianluca’s professionalism and transparency immediately put my mind at ease. He had my account back up and running in under 2 weeks, which was nothing short of amazing considering how long I’d been stuck.”
The Circumventing Systems email comes first. Customer IDs are cut to the last four digits. Select an email to see it in full. The full reinstatement record
Circumventing Systems is treated as egregious, so Google says accounts are suspended upon detection and without prior warning (opens in a new tab). The 7-day warning people expect belongs to other policies, such as evasive ad content.
Yes. Google’s own examples include a pop-up that blocks access to the majority of your website (opens in a new tab), and in our experience security settings that challenge Google’s crawler and ad links that redirect are common causes on legitimate sites. Our guide to Circumventing Systems cloaking goes through them.
No. Google says your account will remain suspended until your appeal is granted (opens in a new tab). Verification can open the way to an appeal, but it doesn’t replace one. Verification help is included with Professional and Premium, and an optional add-on with Essential.
One at a time, and only once the cause is fixed. Google says that if you file too many appeals for the same account suspension (opens in a new tab), they may not be processed. Our service includes 1 appeal with Essential, up to 3 with Professional and up to 5 with Premium, always sent one at a time.
No. We never ask for sign-in details. We handle the linking, and an admin on your account authorises it. Nothing is linked until they do, and you can remove the link at any time. Read how we help without your password.
Usually about 5 days from the start of your case to your appeal being submitted, or about 3 if your documents and website changes are already in place. Then the timing is Google’s. In your account, Google says: “The review usually takes 1-3 business days, but may take longer.” Nobody can speed up Google’s review.
A fixed price, paid up front: Essential £450 (1 appeal, 50% refund if your account isn’t reinstated), Professional £900 (up to 3 appeals, 100% refund) or Premium £1,350 (up to 5 appeals while another has a realistic chance, 100% refund). Prices are in GBP, with no VAT added.
Essential can be bought online: pay by card when you sign the agreement. Professional and Premium are agreed with you after a free case check or our £200 audit, which is credited towards any tier, and we send you the agreement to sign.
14 days of post-reinstatement support is included in every tier. Optional add-ons with Essential: verification help (£249) and an extra appeal (£149). The conditions are in our refund policy. Nobody can promise reinstatement, because that decision is Google’s.
No. Ad Restore Ltd is an independent UK company, not affiliated with or endorsed by Google. We have no special channel into Google’s review process: we use the same appeal and verification routes open to every advertiser, and the decision is always Google’s.
Policy guideCircumventing Systems policy: why Google Ads suspends accounts and what fixing it involves
CloakingCircumventing Systems cloaking: why legitimate websites get suspended
VerificationCircumventing Systems and advertiser verification
Related policyEvasive ad content: the 7-day warning, and where Circumventing Systems begins
New accountsCan you open a new Google Ads account after a suspension?
Honest limitsWhen a Google Ads suspension can’t be fixedFind out whether yours can be reinstated, and what it would take. Start with a free case check, or call and talk it through first.
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Circumventing Systems: appeal successful
Unacceptable Business Practices: reinstated
Suspicious Payments: appeal successful