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Google Ads suspension experts based in ScotlandMon–Fri, 9:00–18:00 UK time 07777 148453

Restore Your Google Ads Account & Prevent Future Suspensions

Struggling with a suspended Google Ads account? We’ve helped businesses like yours get back on track fast. Our expert team specializes in Google Ads reinstatement and performance-driven PPC management to ensure your campaigns run smoothly and profitably.

Create a free accountSee services and prices
Or call 07777 148453 Book a free consultation Mon–Fri, 9:00–18:00 UK time 5.0 on Google · 4 reviews
Fixed prices from £300A phone showing the Google Ads email: Your Google Ads account has been reactivated No passwords, ever
Fixed prices from £300

Each service has a fixed price, paid up front. You see the price and the refund terms before you pay.

Refund if not reinstated

50% back, or 100% with Professional and Premium, if the account isn’t reinstated after the included appeals. A full refund if we can’t take your case on.

No passwords needed

We connect through a manager-account link that you approve, and you can remove it at any time.

The same routes as every advertiser

We use the same appeal and verification routes open to every advertiser, and the decision is always Google’s.

From the red bar to the reinstatement email

The notice names the policy, not the problem

We find what triggered the suspension before anything is sent, put it right, then write and submit the appeal through our manager account. Then it’s Google’s review, and nobody can promise the outcome.

1 · Suspended
Google Ads · a suspended account
The red bar in Google Ads: Your account is suspended, your account violated the Unacceptable Business Practices policy

Your account is suspendedThe real red bar across the top of a suspended Google Ads account. It names the policy, not the problem.

2 · Appeal submitted
adrestore.uk · my account
Client area · your case
Step 5 of 6: appeal submitted
Appeals used1 of 3
Submitted throughour manager account, no passwords
Google’s reviewthe timing is Google’s

We find the trigger, fix it, then one strong appealWhat your client area shows while Google reviews. Drawn, not a screenshot: the client area is being built.

3 · Reinstated
Gmail · the reinstatement email
Google email: Update on your account suspension appeal. Great news, your appeal was successful.

“Great news, your appeal was successful”A real reinstatement email from an account we worked on, with the identifying details hidden.

One case, with its dates

Two suspensions in one week, both lifted

Dyfed Telecom, a UK telecoms provider, named with its permission. The dates are from Google’s emails and the account’s own screens.

Client case · Dyfed TelecomUnacceptable Business Practices, then Circumventing Systems
  1. Suspended: Unacceptable Business Practices

    An earlier appeal had already been closed on 19 Nov.

  2. Business operations verification submitted

    Google’s long form, completed with the director: identity, payment, the domain and its records, contracts, Search Console.

  3. Suspension lifted

    Google: “Your original account suspension for Unacceptable business practices has been lifted and your account has been reinstated.”

  4. Suspended again: Circumventing Systems

    Four days after the reinstatement, inside our post-reinstatement support.

  5. Unsuspended

    The account showed “Your account is unsuspended”. Handled as part of that support.

Google Ads · our manager account · 27 Nov 2024
Google Ads account overview opened from the Ad Restore Ltd manager account: the banner Your account is unsuspended, and the date selector showing Today 27 Nov 2024; the client account and the manager account number are hidden to their last four digits

27 November 2024, 19:51. “Your account is unsuspended”, viewed from our manager account two days after the second suspension. Shown as it was; identifying details hidden.

The trigger. The business advertised Starlink installation, and Starlink is another company’s brand. The account had to make clear that the business installs Starlink and isn’t Starlink, and show that it was a genuine, established business.

Read the case study

Dated screens are what let us tell this case accurately, almost two years on. Every account is different, and only Google decides.

Services and fixed prices

Pick the service that matches the notice in your account

Every price is fixed and paid up front, and the refund terms are set out before you pay. Prices are in GBP and no VAT is added.

Advertiser Verification

The notice: “Verify your identity / Advertiser verification”

£300fixed price, paid up front · up to 2 submissions
  • Documents checked before you submit
  • Up to 2 submissions included
  • 14 days’ support included
Start now What’s included

Google Business Profile Reinstatement

The notice: “Your access has been suspended because this profile doesn’t follow the guidelines”

£300fixed price, paid up front · up to 2 reinstatement requests
  • Profile and evidence checked first
  • Up to 2 reinstatement requests included
  • 14 days’ support included
Start now What’s included
Not sure yet? Start here

Google Ads account audit

A review of your suspension notice, your website and landing pages against Google’s policies, and the account set-up we can see. You get a written report of what we found and the changes we recommend, and you can use it to make the changes or appeal yourself: that’s up to you.

£200paid up front · credited if you go ahead
  • A review of the suspension notice or notices in your account
  • Your website and landing pages checked against Google’s policies
  • The account set-up we can see: linked accounts, payments and verification
  • A written report of our findings and the changes we recommend
Book a callWhat’s included
New · monthly

Managed Google Ads with compliance

Genuinely working with you to reach your marketing objective while safeguarding and defending your account against suspensions.

from £750a month · the price rises with ad spend
  • Compliance vetting before anything goes live
  • Keywords, negatives, bids to your cost per acquisition
  • Up to 3 suspension cases a month included
Get started How management works
All services, what’s included and refunds Add-ons from £149: verification help, or an extra appeal when we advise in writing that it has a realistic chance.
How it works

Four steps, and the first one is free

You don’t have to write the appeal, hand over a password or guess what Google wants to see.

  1. Create a free account

    Takes a minute and needs no card. Your notice, documents and messages stay in one place.

    Free

  2. Pick your service

    Every service has a fixed price, what’s included and the refund terms, all shown before you commit.

    Fixed price

  3. Sign the agreement and pay

    A plain service agreement, signed online and paid by card in the same step. We check your case and start work within 24 hours of payment (up to 48 hours at weekends), beginning with a full audit of your website and ad account; if we can’t take it on, you get a full refund.

    Sign and pay

  4. Your client area runs the case

    Approve the manager-account link (no passwords), upload what we ask for and follow every step: the written audit, the fixes, the appeals used, and Google’s decision. Updates by email too.

    Client area

What we check before anything is sent

Before any appeal is written, we read the website the way a stranger from the ad would. Four of our 24 checks point at something on this one screen.

Desktop screenshot of a property development website’s first screen: menu, booking button, a building render and a More info button, with a red box noting that no company is named anywhere on it. Identifying details are hidden.1112324
The first screen a visitor from the ad saw. A real case; identifying details hidden. Select a number to see its check.
  1. 1
    Does every page say which company runs the site?

    None of the five homepages said which company ran the site. This first screen showed logos, a tagline, one button and the cookie banner.

    FixOne operator line on every page, in every language: registered name, company number, registered office, phone and email.

  2. 11
    Are your images honest?

    Every image showed a finished building, though building work had only just started, and no page said they were renders.

    FixLabel renders, for example “Computer-generated image, for illustration only; not contractual”.

  3. 23
    Is every landing page fully in its own language?

    Five homepages, one per language, and each one is checked. English text, including a map notice, appeared on the Polish one.

    FixTranslate everything, including text your plugins add.

  4. 24
    Does the landing page work for Google, and on a phone?

    On a phone, this cookie banner covered the lower half of the first screen, with no company named above it.

    FixMake sure nothing on the first screen hides who you are.

The other 20 cover the rest of the site and what sits off it: the legal pages, prices, demo content, the domain record and the brand owner’s website. The appeal is written only once the website passes. Read the 24-point website checklist

Once the appeal is in, the review is Google’s and its timing is Google’s. Nobody can promise reinstatement, which is why the refund terms are set out before you pay.

What Google sent

From suspended to reinstated, in Google’s own words

One account from the suspension notice to the decision, Google’s emails sorted by policy, and four more outcomes with their dates. Names and domains are hidden; account and appeal numbers show only their last four digits.

An account we worked onGoogle Ads account ending 1216 · Circumventing Systems · appeal ID ••••••6678
  1. Suspended
    Google Ads email: Your Google Ads account has been suspended, ringed in red; the account ending 1216 has been suspended for violating the Circumventing Systems policy

    Circumventing Systems suspension

  2. Appeal received
    Google Ads email: Account suspension appeal received; thanks for submitting your appeal, your appeal ID is six dots then 6678; a specialist will be assigned and you can expect to hear back within 5 business days

    Appeal submitted with evidence

  3. Appeal successful
    Google Ads email: Update on your account suspension appeal, ID six dots then 6678; our team completed a review of your account ending 1216; the sentence Great news, your appeal was successful is ringed in red

    Ads running again within 24 hours

Four more outcomes, with their dates

  • Google Ads · email
    Google Ads email headed Account suspension appeal successful, Business operations verification completed successfully: the account ending 0968 has completed verification, and the sentence saying the Unacceptable business practices suspension has been lifted and the account reinstated is ringed in red
    Unacceptable Business Practices Reinstated
    Client case · Dyfed Telecom

    Business operations verification passed, and the suspension lifted in the same email.

    Account
    •••-•••-0968
    Business
    UK telecoms provider, named with permission
    Read the case study
  • Google Ads · email
    Google Ads email with the sentence Great news, your appeal was successful ringed in red, and a table showing Type: Circumventing systems, Status: Successful
    Circumventing Systems Appeal successful
    Client case · a food business

    The second appeal, with the right person’s documents, accepted.

    Account
    •••-•••-1831
    Appeal ID
    ••••••9101
    Read the case study
  • Business Profile · email
    Google Business Profile email: the headline Ad Restore Ltd, your appeal has been approved, ringed in red, then Your recent appeal for a restricted listing has been approved
    Google Business Profile Approved
    Our own account · Ad Restore Ltd

    Our own listing, restricted, then approved on appeal.

    Listing
    Ad Restore Ltd
    Notice
    Restricted listing
    Read the case study
  • Google Ads · advertiser verification
    Google Ads ad disclosure preview: About this advertiser, then Advertiser identity verified ringed in red, the advertiser Ad Restore Ltd, location GB
    Advertiser verification Verified
    Our own account · Ad Restore Ltd

    Organisation questions, documents and Dun & Bradstreet: all three tasks complete.

    Advertiser
    Ad Restore Ltd
    Questions answered
    29 Oct 2024
    Open the full screen

Every one of these is one account on one day, and only Google decides. See more of Google’s emails

Who you’ll be working with

A real UK company, and a real person on your case

No stock photos and no invented testimonials. Our reviews are on Google, and the emails below are reinstatement emails from accounts we’ve worked on, with client details masked.

Gianluca Catinella, Director of Ad Restore Ltd
Gianluca Catinella
Director, Ad Restore Ltd

He came to this work from the receiving end. Running Google Ads for his own first business, he had an account suspended and found almost no support available to explain what had actually been flagged or how to put it right. He spent the months that followed reading the policies properly, and he now tracks Google’s policy changes as they ship.

You speak to a specialist from the first call. The person explaining your case is the person who has looked at your business.

More about the company

Reinstatement emails, client details masked

Names and domains are hidden; account numbers show only their last four digits. One case is not a promise: every account is different. All testimonials and the reinstatement record

The company

Company
Ad Restore Ltd, trading as AdRestore
Registered
In Scotland, Company No. SC825525
Registered office
18 Bellevue Street, Dumfries DG1 3EJ, United Kingdom
Phone
07777 148453
Email
support@adrestore.uk
Hours
Mon–Fri, 9:00–18:00 UK time
Clients
UK, US, Canada and Australia, with prices in GBP

Testimonials

5.0on Google · 4 reviews

“This guy is the real deal. Google bots suspended my ads account with no warning through some silly automated system. […] We had an initial videocall. I could see that Gianluca was a real person and based in the UK. He is an industry expert in exactly what his company promises.”

Małgorzata Górska · Google review, November 2024

All testimonials

Guides

Read what the notice means before anyone appeals

Our guides to the Unacceptable Business Practices policy: the notice and its variants, what Google says it means, and what an appeal has to prove.

All guides and policy news
Common questions

Before you start

How much does it cost, and what if my account isn’t reinstated?

Each service has a fixed price, paid up front: Suspicious Payment Activity £300, Advertiser Verification £300, Google Business Profile Reinstatement £300, Business Operations Verification £400, Circumventing Systems from £450, Unacceptable Business Practices from £500 and Merchant Center Misrepresentation from £800. Prices are in GBP and no VAT is added.

Unacceptable Business Practices, Circumventing Systems and Merchant Center Misrepresentation come in three tiers: Essential, bought online, and Professional or Premium, agreed with you after a free case check or our £200 audit. If we review your case and can’t take it on, you get a full refund. If your account isn’t reinstated after the included appeals, you get a 50% refund with Essential and the single-price services, or 100% with Professional and Premium. Reinstatement is Google’s decision and nobody can promise it, which is why the refund terms are set out before you pay.

See prices and refunds

Do I have to give anyone my password to appeal a Google Ads suspension?

No. We never hold your sign-in details. We handle the linking, and an admin on your account authorises it.

Nothing is linked until they do. You keep ownership throughout and can unlink at any time. Google’s own security guidance for advertisers says not to share logins.

Read the full answer

Can a Google Ads account be suspended again after reinstatement?

Yes. That’s why every service includes 14 days of post-reinstatement support. After reinstatement we stay linked for 14 days and deal with any new disapprovals or policy flags straight away. The 14 days start the day Google’s reinstatement email arrives, and Google’s notices come to us through the manager account link.

Day 1 you get stability guidance. Day 3 we audit for disapproved ads and flagged keywords. Day 7 we watch for new policy flags and limited serving. Day 14 the window closes. It’s included in the price, with nothing extra to pay.

How post-reinstatement support works

Why did my Google Ads appeal get rejected?

Most rejected appeals were filled in rather than built: a short assertion of innocence, no changes to the account, and no engagement with the specific policy at issue. An appeal saying you have done nothing wrong gives a reviewer no fact to check.

The rejection names the policy but not the section of it, so most people appeal against the wrong thing. Repeat submissions risk automated rejection, and for a disapproved ad Google limits each ad to three appeals.

Read the full answer

What documents does Google want for a suspension appeal?

Narrower than most people expect: proof of who you are, proof that the business exists, and proof that you control what you advertise.

In practice that means government-issued photo identification for an authorised representative, business registration records, evidence tying the company to its trading address, and domain ownership. Every detail must match the account, and Google rules out screenshots and photocopies.

Read the full answer

Can a Google Ads suspension be permanent?

Yes. A small number genuinely cannot be fixed, and you deserve to hear which before you pay anyone anything. A suspension is effectively unrecoverable when the facts of the account cannot be made to correlate.

That includes no longer controlling a domain still sitting in the account, advertising another company’s products with no contractual agreement, or documentation that cannot come from the person who owns the account. We do not work in gambling, or in pornography and sexual content. If your case carries a fatal flaw, we name it at the free consultation rather than bill you to discover it.

Read the full answer

More in the full FAQ.

Ready when you are

Start with a free account, or call and talk it through first. Either way you’ll hear honestly whether the account can realistically be reinstated before you pay anything.

Create a free account Call 07777 148453

Only Google decides whether an account is reinstated.