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Guide · Google Ads Policy

Does a Google Business Profile suspension affect Google Ads?

Gianluca Catinella, Director, Ad Restore Ltd6 min read
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A Google Ads rep, in writing

your Google Ads should not be affected with any issue you're having with GMB.

From an email to Ad Restore in May 2025, sent from an @xwf.google.com address and signed “Google Ads Account and Strategy Manager”, about our own Business Profile. One rep, about one case.

Usually, no. Google Business Profile and Google Ads are separate products with separate suspensions, and in our experience a Business Profile suspension has never taken down a Google Ads account. Where they meet is location assets: if the profile is linked to Google Ads, the ads that use it may be affected or flagged.

Merchant Center is different, and we cover it further down. If it’s your Business Profile notice you need help with, start with our guide to a suspended Business Profile.

Checked against Google’s help pages on 4 October 2026. Google changes them without notice, so check the linked page before relying on a detail.

At a glance

  • Separate products

    A Business Profile suspension is appealed in Business Profile, not in Google Ads.

  • Never seen it spread, in our experience

    We’ve never seen a Business Profile suspension take down a Google Ads account.

  • Location assets are the link

    They take their data from the profile, so ads using them may be affected or flagged.

  • Our own case, May 2025

    A Google Ads rep wrote that our Ads “should not be affected”. They weren’t.

  • Merchant Center is different

    In our experience, its suspension can reach the linked Google Ads account.

On this page7 sections

Separate products, separate suspensions

Google says it may suspend or disable Business Profiles that don’t follow our guidelines, and the way back is an appeal in Business Profile. A Google Ads suspension is a different thing: it’s decided under the Google Ads policies, it names its own policy, and it has its own appeal.

In our experience, a Business Profile suspension doesn’t carry over. We have never seen one take down a Google Ads account.

Our own case: May 2025

In May 2025, Ad Restore Ltd’s own Business Profile was suspended over the location of the business. While the case was open, a Google Ads Account and Strategy Manager emailed us: “We already created a case number about your Google My Business. We are just waiting for the results. your Google Ads should not be affected with any issue you're having with GMB.”

Email from an @xwf.google.com address, signed Google Ads Account and Strategy Manager: “We already created a case number about your Google My Business. We are just waiting for the results. your Google Ads should not be affected with any issue you're having with GMB.”, with the last sentence ringed in red; the sender’s name, the recipient’s name and the phone number are hidden
The rep’s email about our own Business Profile case, May 2025. The sender’s name and phone number are hidden; the @xwf.google.com domain is left visible.

Our Google Ads account was indeed unaffected. That’s one rep’s statement about one case, not a Google policy, but it matches what we’ve seen. If you’re wondering whether an @xwf.google.com address is really Google, read our guide to those emails. An earlier suspension of the same profile, in October 2024, is written up in our own Business Profile appeal.

Where they do meet: location assets

Location assets add your address, a map or the distance to your business to your ads. Google says Google Business Profile (GBP) is commonly used to create and provide data for location assets, and that the business information is managed in your GBP account directly, not in Google Ads.

So if your profile is linked to Google Ads, in our experience its use in your ads may be affected or flagged while it’s suspended. Google’s own pages point the same way:

None of that suspends the Google Ads account. It’s the location part of the ads that depends on the profile.

Merchant Center is different

Merchant Center and Google Ads are tied together much more tightly, and Google documents both directions:

In our experience it goes further than Shopping ads: a suspended Merchant Center account can bring a suspension to the linked Google Ads account until it’s resolved. Our guide to Merchant Center suspensions covers which one to fix first.

If both are in trouble

  • Read both notices. The Business Profile notice is in Business Profile; a Google Ads suspension shows in Google Ads and names its own policy. They’re separate appeals.
  • Business Profile: follow Google’s appeal route, set out in our Business Profile guide.
  • Google Ads: if the account is suspended, the cause is in the Ads notice, not the profile. Start with why a Google Ads account gets suspended.
  • Location assets: once the profile is back, check them under Assets in Google Ads. Google says changes can take 24–48 hours to sync.

Don’t open a new profile or a new Google Ads account to get round it.

If your Google Account is restricted, Google says the profiles you manage are suspended and you won’t be able to create or claim other profiles. On the Ads side, Google says “any new accounts that the advertiser tries to create may also be suspended”. Read why a new account makes things worse.

Questions people ask

Will my Google Ads account be suspended because my Business Profile was?

In our experience, no: we’ve never seen a Business Profile suspension take down a Google Ads account. When Ad Restore’s own profile was suspended in May 2025, a Google Ads rep wrote that our Google Ads “should not be affected”, and it wasn’t. That’s one case, and only Google decides.

Will my location assets still show?

They depend on the profile. Google’s first check when locations don’t appear is to ensure that all business locations are fully verified and active, and in our experience a suspended profile’s use in your ads may be affected or flagged.

Can a suspended Merchant Center account affect Google Ads?

Yes. Google says Shopping campaigns can’t serve until the Merchant Center account issues are resolved, and in our experience a suspended Merchant Center can bring a suspension to the linked Google Ads account until it’s resolved. See Merchant Center suspensions.

Was the email from the Google rep genuine?

It came during our open case with Google, from an @xwf.google.com address, signed as a Google Ads Account and Strategy Manager. Our guide to emails from @xwf.google.com explains what those addresses are and how to check one.

Do I appeal the Business Profile from Google Ads?

No. The Business Profile appeal is made in Business Profile; Google says it may suspend or disable Business Profiles that don’t follow its guidelines, and that you can submit an appeal if you think yours should be reinstated. Our Business Profile guide walks through it.

Gianluca Catinella, director of Ad Restore
Written by

Gianluca Catinella

Director, Ad Restore Ltd

Gianluca Catinella is the Director of Ad Restore Ltd. He has worked with businesses across a wide range of industries, managing high-spend Google Ads accounts and handling complex account suspensions — including some of the most challenging policy and reinstatement cases. His work covers Circumventing Systems Policy, Suspicious Payment Activity and Unacceptable Business Practices, along with advertiser verification, Merchant Center and Google Business Profile suspensions. He came to this work from the receiving end. Running Google Ads for his own first business, he had an account suspended and found almost no support available to explain what had actually been flagged or how to put it right. He spent the months that followed reading the policies properly — every suspension type, what reviewers look for, and what a successful appeal has to contain — and he now tracks Google’s policy changes as they ship. Automated enforcement has to cast a wide net to keep scammers and bad actors out, and legitimate businesses get caught in it. Gianluca’s job is the bridge from confusion to clarity: working out exactly which policy was triggered, fixing the underlying issue, and putting a clear, evidenced appeal in front of Google so the business can get back to trading.

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