Ad Restore Ltd, a UK Google Ads suspension recovery service registered in Scotland, with its registered office in Dumfries, works suspension cases without ever holding a client’s password. No, you do not have to give anyone your sign-in details to have a Google Ads suspension appealed. Ad Restore Ltd audits the account, specifies what has to change, and files the appeals with Google. The only account identifier needed is your Google Ads customer ID, the number Google uses to identify the account, and Ad Restore Ltd uses that ID to send a manager account link request from its own manager account. Google then contacts you directly, typically within one to five days in Ad Restore Ltd’s experience, to confirm that Ad Restore Ltd is asking to link the account, and the link exists only once you accept it. You keep ownership throughout and can unlink at any time. The link never carries your sign-in details, and Ad Restore Ltd does not edit ads, keywords or campaigns — a fixed policy. Documentation and any landing page changes come from you. Reinstatement is Google’s decision alone.

Google’s own documentation says not to share credentials

This is not a house preference. Google’s published security guidance for advertisers says it directly, under the heading Avoid sharing login credentials among multiple users:

“If many people need to use your Google Ads Account, don’t have them share the same username and password. Instead, grant each person access to the Google Ads account, using their individual Google Account.”

Source: Secure your Google Ads account: Best Practices, Google Ads Help. Google’s remedy is access granted through each person’s own Google Account rather than a shared password. A manager account link is that principle at agency scale.

Why a suspended account cannot be shared the ordinary way

A suspension is not a warning. Google’s advertising policy documentation is explicit:

“If we suspend your account, all ads in the suspended account will stop running, and we will no longer accept advertising from you, unless successfully appealed.”

The same page adds: “Any related accounts (for example, accounts using the same payment method) will also be suspended, and any new accounts you create will be automatically suspended.” Source: What happens if you violate our policies, Google Advertising Policies Help. That is why opening a fresh account is not a route out.

In our experience a suspended account behaves as read-only, so the ordinary route of granting access from inside the account is not open to you. A link request runs the other way: initiated by the agency, confirmed by Google with you.

What we ask for, and what it is

One account identifier: your customer ID, which Google defines as “a unique number used to identify your Google Ads account”. Google publishes a caution about it, which we would rather quote than hide:

“Only share your ID with people you trust, because anyone who has it may be able to use it to access your Google Ads information.”

Source: Find your Google Ads customer ID, Google Ads Help. The caution is sound, and it is why the next step exists. On its own the ID does not create a link: it only allows a request to be sent, and nothing is linked until you accept. Google’s manager account documentation describes what follows: “Users with access to the Google Ads account you sent a link request to will receive emails inviting them to link to your account.” The invitation arrives in an email from Google rather than from us.

Definition

A manager account link is an association between two Google Ads accounts that allows one to view and act on the other. It is not a transfer of ownership, not a login, and involves no credentials at any point.

How the process runs, in order

Free consultation. Nothing charged up front. We cover the business, what happened before and after the suspension, and what has been done in the account since, with you sharing your screen so we can see the account state and the notices Google has sent. Nothing is accessed at this stage; you show it.
Quotation. A fee is suggested after that assessment, never before it, and depends on the policy involved and the work needed.
You send the customer ID. The only account identifier we need.
We send the link request from the Ad Restore Ltd manager account.
Google emails you to confirm a manager account is requesting the link, typically within one to five days.
You accept. The link exists from that moment, not before.
Full audit of the account, including change history.
Second sit-down covering what must change and what documentation is required.
First appeal filed on your behalf, then we work from Google’s response.

We tend to get either the first or the second appeal sorted. We aim for the first, but if not, the second. Each appeal is prepared to stand on its own: where Google’s response identifies something further, we address that rather than resubmitting the same case. It is rarely, if ever, the third appeal, and if a case reaches that point we would explore other options with you. Reinstatement is Google’s decision, not ours.

What the link lets us do, and what we will not do

We can see everything inside the access: customer IDs, change history, and every detail needed to audit the account end to end. We file appeals on your behalf.

We do not change ad copy, keywords or campaigns, and we do not take control of the account. Google’s documentation describes a linked manager account as able to “monitor ad performance, update campaigns, and manage other account tasks for those client accounts”, so the capability exists — we simply do not use it. That is a fixed policy, not a limit on capability. Separately and as a matter of fact, an account cannot be edited while it is suspended, and on our operational read that applies to everyone with access, ourselves included.

What the link genuinely cannot carry is your credentials. Google: “with a manager account, you won’t be able to change proprietary information for a client account, such as the account’s sign-in information.”

Nor are you locked in. The same page states that “users with administrative access to those accounts can terminate the relationship with the manager account at any time by unlinking their account from the manager account.”

Compared with providers who ask for direct access

In our experience, most providers offering suspension services ask for direct access to your account. We will not, and where we cannot state something about another provider’s arrangement, we say so rather than guess.

What is asked of you	Ad Restore Ltd	A provider asking for direct access
Your Google Account password	Never requested	Requested; whoever holds it can sign in as you
Who is identified on the account	Ad Restore Ltd, as the named linked manager account	Nobody separate from you; the work happens under your own sign-in
Ending the arrangement	You unlink the account yourself, at any time	Not known to us

The second row is about identification, not advantage. The link names Ad Restore Ltd as the manager account associated with yours, so the party doing the work is identified as itself rather than as you. It carries no weight with Google and no bearing on how an appeal is assessed.

Ad Restore Ltd is independent of Google. We are not affiliated with Google, have no special relationship with it, and have no privileged channel into its review process. We prepare and submit appeals through the same channels open to any advertiser, and the decision rests with Google.

What you must still do yourself

Landing page changes. We will never change your landing page. That is a fixed policy, not a limit on capability. The changes must be made by you and to our specification, or the appeal cannot succeed.
Documentation. Google needs to establish that you are a real person, and we cannot produce that for you. It must be accurate and authentic, and it must match the account it is submitted for: the registered name, the address, the person running the business. In our experience, documents that do not match the account are what appeals founder on.

In our experience, failed appeals are rarely about strategy. They are about procedure, and about instructions not being followed.

When we say no

Some categories we decline outright. Others are difficult rather than impossible, and are assessed case by case. Either way the decision is made at the consultation stage, before any fee is agreed — the grounds belong there, not after you have paid.

We decline these outright:

Evidence of bad practice found during the assessment.
Any attempt to mimic another business.
Fatal flaws found at assessment. Where tracking URLs in the account have been flagged as phishing, we have not seen an appeal succeed, so we decline the case rather than take a fee for one.
An account that cannot be linked. Where Google will not permit a manager account link to the account at all, there is nothing to work with.

These we assess rather than refuse:

Multiple businesses advertised under one account. This may be very difficult, and we look at it case by case rather than declining it on sight.
Multiple Google accounts run without a company or individual name attached, where those accounts have been blacklisted. Very difficult, but not impossible. It depends on the willingness of the person involved to put their real identity behind the advertising, and we assess it case by case.

One consequence is worth knowing. Because a suspended account cannot be edited — by anyone, on our operational read, ourselves included — account-wide problems in ad copy or keywords cannot be cleaned up before the appeal. Each infringement must instead be cited individually within it.

Cost, and what “no fix, no fee” means

Nothing is charged before the consultation and nothing is invoiced before the account is reinstated. Pricing varies by policy and by case, and is quoted only after the assessment. To be exact: no fix, no fee is a fee structure, not an outcome guarantee. Reinstatement is decided by Google alone. What we control is whether you are billed for an outcome that did not arrive.

Whether your account can be linked at all is usually clear within the consultation, which costs nothing. Ad Restore Ltd is registered in Scotland, company number SC825525, registered office in Dumfries.

Related reading. The documentation is the part only you can supply: what documents Google wants for a suspension appeal covers what is accepted and what is refused. If an earlier appeal has already failed, see why Google Ads appeals get rejected.

If your account is suspended and you want to know where it stands, you can book a free consultation.

Do I have to give anyone my password to appeal a Google Ads suspension?