Your account doesn’t comply with our Google Ads Terms and Conditions – Google Ads

Your account doesn’t comply with our Google Ads Terms and Conditions.

Advertisers have posted the full alert in the Google Ads Community: “Your account is suspended”, then this line, with a “Learn more” link.

This notice means Google has suspended your Google Ads account under its advertising Terms and Conditions, rather than under one named ad policy. Google says accounts may be suspended if it finds violations of its policies or the Terms and Conditions, and that a Terms and Conditions violation brings suspension immediately, without prior warning. The alert doesn’t say which part of the terms Google has in mind. Finding that out is the first job.

Advertisers have posted this exact wording in Google Ads Community threads. In February 2023 Search Engine Roundtable listed one of those threads among a wave of suspension complaints from advertisers in different industries.

Checked against Google’s help pages on 4 October 2026. Google changes them without notice, so check the linked page before relying on a detail.

At a glance

• No policy named

  The alert points to the Terms and Conditions, not to one ad policy.

• No warning first

  Google says Terms and Conditions violations bring immediate suspension.

• The email says more

  Google says the suspension email identifies all the policies involved.

• Terms vary by country

  Google’s finder shows the version for your billing country and currency.

• Six months to appeal

  Google gives every advertiser at least six months from the suspension.

On this page8 sections

What the notice means

Google Ads runs on two sets of rules. The Google Ads policies say what you can advertise and how. The Terms and Conditions are the advertising terms your account is held to. Google’s suspensions overview names both: “Accounts may be suspended if we find violations of our policies or the Terms and Conditions.”

Most suspension notices name a policy, such as Circumventing Systems or Unacceptable Business Practices. This one names the terms instead. Google’s page on repeat violations puts the principle plainly: “As noted in our advertising Terms and Conditions, Google reserves the right to refuse ads or suspend ad accounts when necessary.”

There isn’t one set of terms for everyone. Google says Terms and Conditions can vary based on location, and its terms of service finder shows the version for your Google product, billing country and currency.

How it differs from the other suspension notices

Google’s suspensions overview lists the routes to a suspension. Besides breaking an ad policy, it says “Your account may also be temporarily suspended for the following reasons”:

• Billing and payment: promotional code abuse, requesting a chargeback, suspicious payment activity or an unpaid balance. Our guides cover suspicious payment activity and unpaid balances.
• Unauthorised account activity: Google suspends the account to protect you against unauthorised charges. See our guide to unauthorised access.
• Age requirements on Google Accounts: Google asks for your own age, not the age of your business, and suspends accounts that break its age rules.
• Ad Grants: a Google Ad Grants account can be suspended for not complying with the Ad Grants policy.

Google doesn’t say which of these, if any, produces this exact wording, and we haven’t found a Google page that does. That’s why the email and the appeal form matter more than the alert itself. For the bigger picture of disapprovals, limits, holds and suspensions, see why Google Ads suspends accounts.

What can trigger it

Google doesn’t publish a list of what counts as a breach of its Terms and Conditions. What it does say:

• It sits with the most serious cases. “If we detect violations of our egregious policies and Terms and Conditions, your account will be suspended immediately without prior warning.”
• Google looks beyond your ads. It says “we review information from a variety of sources, including ads, accounts, websites, content, user complaints, consumer reviews, regulatory warnings and rulings, and other third-party sources”.
• Other accounts count. Google asks you to make sure all linked (or previously linked) and all related accounts comply with its policies, “as outlined in our Terms of Service”, before you appeal. Its billing page gives accounts using the same email or payment method, or linked to the same manager account, as examples of related accounts.
• The egregious list. Google names Circumventing Systems, Coordinated Deceptive Practices, Counterfeit, Malicious Software, Unacceptable Business Practices and others as egregious. For those it says “You will not be allowed to advertise with us again.”

Because the alert names no clause, don’t guess at the reason and don’t start changing things at random. Get the detail from Google first.

What Google asks you to do

The route is the same as for any Google Ads suspension. In order:

1. Read the suspension email.

   Google says the email notification will identify all policies the advertiser was suspended for, with a link to submit an appeal. Check the inbox linked to the account, including spam.

2. Open the appeal form from the alert.

   In Google Ads, select the Contact us link in the notification at the top of the screen. Google says relevant policy information will appear while you complete the form, which can tell you more than the alert does.

3. Read the terms that apply to you.

   Use Google’s terms of service finder for your billing country and currency, and read the version your account is held to.

4. Check every linked and related account.

   Google asks for all linked, previously linked and related accounts to comply before you appeal. Our guide to related-account suspensions explains how Google connects them.

5. Complete any verification Google asks for.

   Some advertisers must pass advertiser verification before they can appeal, and Google limits failed verification attempts. Advertisers suspended over billing and payment issues may be asked to verify their payment method.

6. Send one thorough appeal.

   Google says accounts are only reinstated in compelling circumstances, such as a mistake, so be thorough, accurate and honest. Send one at a time: if you file too many appeals for the same suspension, Google may not process them.

Can it be fixed?

Sometimes. Google’s wording is firm: once an account is suspended, “this is considered permanent unless the appeal is submitted and the account is successfully reinstated”. An appeal is the only way back, and Google reinstates accounts in compelling circumstances, such as a mistake.

So the honest answer depends on what sits behind the notice, which is why the email and the appeal form come first. If Google treats it as egregious, it says you won’t be allowed to advertise with it again. If the suspension was a mistake, or the cause has been put right and you can show it, an appeal has something to stand on.

On a free call we’ll tell you honestly whether we think an appeal is worth making. If you buy one of our services and we then can’t take the case on, you get a full refund. Only Google decides whether an account is reinstated. Our guide to when a suspension can’t be fixed covers the harder cases.

The appeal route

• From the account: the Contact us link in the alert opens the appeal form. While it’s being processed, the account shows an ‘Appeal pending’ status.
• The outcome arrives by email. If the appeal is rejected, Google says you can re-appeal following the same process.
• The time limit: Google gives at least six months from the date of account suspension to appeal.
• One at a time: if Google thinks the appeals function is being misused, it will suspend processing of certain appeals for seven days.
• Access fades: you can still view a suspended account and its reports, but Google warns you may not be able to access suspended accounts after an extended period.

Before you write it, read what the appeal form asks and what to do if an appeal is rejected.

Frequently asked questions

What does “Your account doesn’t comply with our Google Ads Terms and Conditions” mean?

Google has suspended the account under its advertising Terms and Conditions rather than under one named ad policy. Google says accounts may be suspended for violations of its policies or its Terms and Conditions, and that Terms and Conditions violations bring immediate suspension, without a warning first.

Why doesn’t the notice say what I did wrong?

The in-account alert names the terms, not a clause. Google says the suspension email identifies all the policies involved and links to the appeal, and that relevant policy information appears while you fill in the appeal form. Start there.

Where do I find the Google Ads Terms and Conditions?

Google says they vary by location. Its terms of service finder shows the version for your product, billing country and currency.

Can I appeal a Terms and Conditions suspension?

Yes. Use the Contact us link in the alert. Google gives every advertiser at least six months from the suspension to appeal, and reinstates accounts only in compelling circumstances, such as a mistake.

Will opening a new account fix it?

No. Google says any new accounts a suspended advertiser tries to create may also be suspended, and recommends getting the suspended accounts reinstated first. See why a new account makes things worse.

Can I still get into the suspended account?

For now, yes. Google says suspended accounts can’t run ads, but you can still view them and their reports, make payments, cancel and claim refunds, appeal and complete verification. It adds that you may not be able to access a suspended account after an extended period.

Does Ad Restore help with Terms and Conditions suspensions?

We start with a free consultation: read us the alert and Google’s email, and we’ll tell you honestly whether we think an appeal is worth making. If the email names a policy we cover, our fixed-price services start at £300. Ad Restore Ltd is independent of Google, and only Google decides whether an account is reinstated.